Peter Miskell joined the University of Reading in 2001, and has been a Senior Lecturer in Business History since 2007. Prior to joining the University, he worked at Unilever, where he was involved in a major research project exploring the firm's corporate history since the 1960s. Peter has taught and researched various aspects of international business, with a particular focus on the evolution of multinational firms in the twentieth century. From 2008-2011 he acted as Faculty Director of Teaching and Learning for Henley Business School, with responsibility for quality assurance and enhancement for all qualification programmes.
Peter is currently seconded to a University-wide post until 2015. He is leading a strategic project to increase recruitment to postgraduate taught programmes across the institution. He continues to devote one day a week to research related activities within the International Business and Strategy group.
Sedgwick, J., Pokorny, M., and Miskell, P., (forthcoming 2014), ‘Hollywood in the world market: evidence from Australia in the mid-1930s’ Business History.
Miskell, P. (2009) Resolving the global efficiency versus local adaptability dilemma: US film multinationals in their largest foreign market in the 1930s and 1940s. Business History, 51 (3). pp. 426-444. ISSN 1743-7938
Jones, G. and Miskell, P. (2007) Acquisitions and firm growth: creating Unilever's ice cream and tea business. Business History, 49 (1). pp. 8-28. ISSN 1743-7938
Miskell, P. (2006) "Selling America to the world"? The rise and fall of an international film distributor in its largest foreign market: United Artists in Britain, 1927-1947. Enterprise and Society, 7 (4). pp. 740-776. ISSN 1467-2235
Jones, G. and Miskell, P. (2005) European integration and corporate restructuring: the strategy of Unilever, c.1957-c.1990. Economic History Review, 58 (1). pp. 113-139. ISSN 1468-0289
Miskell, P. (2006) A social history of the cinema in Wales, 1918-1951: pulpits, coalpits and fleapits. University of Wales Press, Cardiff, pp224. ISBN 9780708318782
2010 Peter Miskell, 'Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains', in T. Lopes and P. Duguid (eds.), Trademarks, Brands and Competitiveness (Routledge: New York and Abingdon, 2010), pp. 215-233.
Miskell, P. (2009) The film industry in twentieth century Britain: consumption patterns, government regulation, and firm strategy. In: Coopey, R. and Lyth, P. (eds.) Business in Britain in the twentieth century: decline and renaissance. Oxford University Press, Oxford, pp. 306-329. ISBN 9780199226009
Miskell, P. (2007) Americanization and its limits: United artists in the British market in the 1930s and 1940s. In: Wiener, J. and Hampton, M. (eds.) Anglo-American media interactions, 1850-2000. Palgrave Macmillan, Basingstoke. ISBN 9780230521254