MA Creative Enterprise (Management and the Arts Pathway)

Course overview

At Reading, you can develop your creative practice with a rigorous introduction to business and entrepreneurship.

This innovative programme combines the strengths of the School of Arts and Communication Design, the triple-accredited Henley Business School and the School of Law. It will take your practical and theoretical skills to a new level and develop a critical understanding of entrepreneurship and management for the fast-evolving creative industries. Whether you wish to set up a business, consider a career change, or advance into a managerial role, this is the course for you.

Please note that students on this course will graduate with a degree from the University of Reading. For more information regarding this course, please click here.

 

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If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.

How we teach you

A holistic approach

Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.

How you will learn

Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.

Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.

How we assess you

You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.

Ongoing support

While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your personal tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley

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If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.

How to apply

Apply for 2017 entry now

There are two different application processes: apply online and apply by post.

The quickest and easiest way to apply for Postgraduate study at Henley Business School, at the University of Reading is through the University’s online application service.

This allows you to complete your application information, attach electronic copies of your academic transcripts, certificates and other supporting information and also provides a facility for an email request to be sent to your referees enabling them to send your supporting references directly to us.

Apply online

Apply online now using the University of Reading's online application system.

Apply by post

If you are unable to apply online you can request a paper application form by telephoning +44(0) 118 378 5289 or writing to the Admissions Office, University of Reading, Miller Building, Whiteknights, Reading, RG6 6AB, UK.

When to apply

We operate a rolling admissions system and it is recommended that you apply early to secure your place. There is no specific deadline and applications will be considered until the programme is full. However, to allow time for us to process your application we recommend that you apply by the following dates for admission in October:

  • UK/EU applicants: by 1 August
  • International applicants: by 1 June

After you apply

You will receive a confirmation email when we receive your application form. Your application is then reviewed by a member of staff.  Successful applicants will receive a formal offer letter outlining any necessary entry cri­teria you will need to meet and you will be asked to confirm your acceptance of this offer.

A (non refundable) deposit of between £500 and £1,000 (depending on the programme you have applied for) is payable upon acceptance of an offer of a place. International applicants requiring a Certificate of Acceptance for Studies (CAS) for a visa will be sent the CAS details by email once all conditions of the offer have been met, and the relevant deposit has been paid.

Throughout the admissions process we will keep you updated with key information via email.   We also provide opportunities to interact with faculty and staff online.

You can find us on Facebook and keep up-to-date with news and events in the School or ask us a question. In addition, you can speak to a current student; our students and alumni are always happy to share their Henley experience.

Contact image

If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.

meet us

If you are unable to attend a postgraduate event please get in touch with our team.  We will be happy to speak to you by telephone, on Skype or through our Live Chat system (during UK office hours: 9 - 5 pm).

Our contact details are: postgraduate@henley.ac.uk or telephone: +44 (0) 118 378 7593.

Please see our full list of world fairs where you can meet a Henley representative. 

 

 

 

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Contact image

If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.

Contact image

If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.

Why Henley?

Duration: 12 months (Full-time) & 24 months (Part-time)

Consistently maintain highest standards: Henley is in top 1% of business schools worldwide to hold accreditation from all three bodies in the UK, Europe and US

Excellent networking potential : 70,000 Henley alumni in 150 countries

High calibre students: always oversubscribed, 1,000 ambitious new Masters students join Henley each year

Award winning campus: beautiful, green, 134 hectares, with state of the art facilities

World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events

Part of world top 1% ranked university: Reading has a global reputation for its learning experience and employability potential.

Course modules

Module descriptions are correct for modules taught in the academic year 2016/17. Optional module listings are indicative, and may be subject to change.

Module Name Credits

Compulsory Modules

This module aims to define the ‘cultural industries’ and identify the key features of these sectors that explain their structure and functioning over time. It identifies the main challenges for organisations involved in the production or distribution of cultural products and services, and critically analyses the various ways in which organisations have responded to these challenges in different commercial and cultural contexts.

  • Protecting intellectual property rights
  • Creative individuals, teams and clusters
  • The perpetual search for innovation amid shifting logics
  • Managing uncertainty: a historical perspective
  • Strategic planning
  • Technological change
  • The role of networks
SEE FULL DESCRIPTION

20 [10 ECTS credits]

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models.

SEE FULL DESCRIPTION

20

This module aims to critically examine the nature, role and importance of different traditional and non-traditional sources of finance for entrepreneurial ventures and assess their costs and benefits for an entrepreneurial firm at different stages of growth.

  • Introduction to Entrepreneurial Finance – concepts and importance
  • The different stages of growth of an entrepreneurial firm
  • Business Angels – costs and benefits – ethical concerns
  • Venture Capital – costs and benefits – ethical concerns
  • Initial Public Offerings – the traditional route to market 1
  • Initial Public Offerings – the traditional route to market 2
  • Introducing ‘boutique’ finance and private equity – ethical concerns
  • International Financial Centres –ethical concerns
  • Alternative models of leverage – ethical concerns

The module content is designed to provide a better contextualisation for ICM263 Venture Capital, which has a more technical approach

SEE FULL DESCRIPTION

20 [10 ECTS credits]

Intellectual property has a central role in the enhancement of creativity, innovation and commercial growth in the modern economy. The LLM Intellectual Property Law and Management is designed to respond to the emergent demand for professionals who have studied intellectual property law to a high level. The programme will be relevant to graduates wishing to acquire advanced knowledge of legal and business aspects of intellectual property in a commercial context. 

SEE FULL DESCRIPTION

10

The internet has created significant new opportunities for organisations to reach and build relationships with customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides knowledge of the key tools required to implement a successful digital marketing strategy. This includes search engine marketing, social media and web analytics. 

  • Digital marketing in context
  • Search engine marketing
  • Web analytics
  • Mobile and email marketing
  • Optimising for search engines
  • Effective user experience
  • Consumer privacy and regulation
SEE FULL DESCRIPTION

20 [10 ECTS credits]

This module aims to critically examine the nature, role and importance of different traditional and non-traditional sources of finance for entrepreneurial ventures and assess their costs and benefits for an entrepreneurial firm at different stages of growth.

  • Introduction to Entrepreneurial Finance – concepts and importance
  • The different stages of growth of an entrepreneurial firm
  • Business Angels – costs and benefits – ethical concerns
  • Venture Capital – costs and benefits – ethical concerns
  • Initial Public Offerings – the traditional route to market 1
  • Initial Public Offerings – the traditional route to market 2
  • Introducing ‘boutique’ finance and private equity – ethical concerns
  • International Financial Centres –ethical concerns
  • Alternative models of leverage – ethical concerns

The module content is designed to provide a better contextualisation for ICM263 Venture Capital, which has a more technical approach

SEE FULL DESCRIPTION

20 [10 ECTS credits]

Two modules from

This module concerns the entrepreneurial activity and the distinctive features of management in the SME environment, its complexity, the additional challenges and risks related to the small dimension, but also its advantages.

By the end of the module students are expected to be able to question theories and standard knowledge, often referring to large corporations, and apply this body of knowledge to SMEs.

 

The module consists of lectures and seminars. The seminars focus on the students’ groupwork on their Business Plans. Entrepreneurs and experts from the business world contribute to the module by sharing and discussing their experience.

  • Concept of entrepreneurship and the economic role of entrepreneurs
  • Business plan
  • The importance of SMEs
  • Networks and clusters
  • Sources of finance
  • Marketing
  • Innovation
  • Internationalisation
SEE FULL DESCRIPTION

20 [10 ECTS credits]

This module concerns the interaction between corporations and their environment from an evolutionary perspective. It enables students to reflect critically on key topics in management and gain a long-term view. Themes are analysed through relevant business and economic theories and conceptual frameworks, as well as case studies. It aims to provide students with the ability to integrate theories and business practice in their coursework and exams.

  • Models of business organisation and their evolution
  • Marketing and markets
  • The institutionalisation of innovation
  • Open versus closed innovation systems
  • Financing the firm
SEE FULL DESCRIPTION

20 [10 ECTS credits]

The internet has created significant new opportunities for organisations to reach and build relationships with customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides knowledge of the key tools required to implement a successful digital marketing strategy. This includes search engine marketing, social media and web analytics. 

  • Digital marketing in context
  • Search engine marketing
  • Web analytics
  • Mobile and email marketing
  • Optimising for search engines
  • Effective user experience
  • Consumer privacy and regulation
SEE FULL DESCRIPTION

20 [10 ECTS credits]

This module aims to critically examine the nature, role and importance of different traditional and non-traditional sources of finance for entrepreneurial ventures and assess their costs and benefits for an entrepreneurial firm at different stages of growth.

  • Introduction to Entrepreneurial Finance – concepts and importance
  • The different stages of growth of an entrepreneurial firm
  • Business Angels – costs and benefits – ethical concerns
  • Venture Capital – costs and benefits – ethical concerns
  • Initial Public Offerings – the traditional route to market 1
  • Initial Public Offerings – the traditional route to market 2
  • Introducing ‘boutique’ finance and private equity – ethical concerns
  • International Financial Centres –ethical concerns
  • Alternative models of leverage – ethical concerns

The module content is designed to provide a better contextualisation for ICM263 Venture Capital, which has a more technical approach

SEE FULL DESCRIPTION

20 [10 ECTS credits]

This module aims to provide a clear academic, but at the same time practical, understanding of the key concepts within the field of business-to-business (B2B) marketing. Students will be encouraged to evaluate critically how working with other organisations in networks, be that supply chain and purchasing related or channel marketing and selling related, brings benefits but also accompanying risks.

  • Organisational buying behaviour and relationships
  • Marketing channels, supply chains and networks
  • Marketing planning– including issues of competition and competence
  • Pricing: developing products, services and their value
  • Branding in the B2B environment
  • Promotion: marketing communications
  • Personal selling and key account management; CRM
SEE FULL DESCRIPTION

20 [10 ECTS credits]

Plus either

Or

This module prepares students to undertake, during the summer term, a research project with a small business for the purpose of providing business insights and intelligence to that business.

The skills developed will be valuable for students who wish to make a professional impact upon their return to a family or small business, or target a career within a consultancy firm.

  • Modes of consultancy including the preferred mode of Process Consultation or Humble Inquiry, as advocated by Edgar Schein
  • The context of the small owner-managed firm
  • Small firm business survival and growth challenges
  • Team-based working and team-based learning
  • Analysis of the current situation of the small firm
  • Production of case study and growth proposition
  • Personal leadership development
SEE FULL DESCRIPTION

40 [20 ECTS credits]

Apply online

Fees and funding

UK/EU Students Overseas (Non EU)
£7,500 per year £15,000 per year

Alumni of the University of Reading who undertake their next level of study at Henley Business School will receive a tuition fee discount of £1000.

UK/European Union Postgraduate Loans

Loans of up to £10,000 are available to eligible students studying for postgraduate masters courses from the 2016-2017 Academic year. In general, students need to be domiciled in England.  EU students, and individuals falling within certain specified categories, may also be eligible.

You can apply for a loan through the UK Government website.  You can read more about the scheme on the Student Loans Company website or on these two UK Government sites: Introduction of loans for postgraduate students and Government response to the Consultation on Support for Postgraduate Study.

 


The University provides opportunities to students from a wide range of backgrounds, who have the desire and ability to succeed. There are a range of scholarships and bursaries on offer for postgraduate students. For further information see: Money matters, costs and budgets for postgraduate students.

Entry requirements

Applicants should normally have a good honours undergraduate degree in film, theatre, television or media, or a related humanities subject, with significant experience of critical and analytical study. We also consider applications from candidates from other backgrounds.

For the Management and the Arts pathway, we expect applicants to have a good undergraduate degree in any area. Applicants for whom English is not a first language should provide evidence of fluency in English, such as an IELTS or a TOEFL test. For the IELTS test an average score of 7.0, with no elements less than 6.0, is required.

Apply online

Careers and accreditations

Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own, or taking leading managerial roles in creative firms.

Many students come from backgrounds with considerable exposure to small or medium-sized enterprises within the creative sector. On completion of the programme, they use content from the course in the implementation of creative and commercial strategies for these firms.

What our students say