Through a focus on contemporary concepts and theories of marketing and international management, this programme enables students to appreciate the importance of marketing from both strategic and operational perspectives.
A sound marketing strategy is critical to generate competitive advantage for any organisation, regardless of its size or sector. This programme builds students’ knowledge in key strategic areas such as global marketing, international management and digital marketing and develops knowledge in areas such as market research and consumer behaviour. A range of optional modules enables individual students to personalise their degree by selecting the areas that most interest them. The programme culminates in either a project or a dissertation, enabling students to consolidate their knowledge.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Henley Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
For more information on how the MSc in Marketing & International Management at Henley Business School degree can help lead to professional qualifications from the CIM please contact firstname.lastname@example.org.