This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine the critical role marketing strategy plays in developing competitive advantage for organisations, regardless of their size or the sector and region in which they operate.
You will develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide.
Teaching combines the latest principles and practices in marketing with leading-edge research. We also welcome regular guest speakers from industry, with experience in businesses ranging from SMEs to multinational organisations, to share their expertise and provide our students with unique insights and perspectives. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain an understanding of the strategies, challenges and opportunities facing business and marketing managers in product and services markets on an international scale. Student projects will allow you to apply your knowledge and abilities to real world situations.
MSc Marketing and International Management focuses closely on areas including digital marketing, business to business marketing, marketing theory, marketing strategy and marketing management from a global perspective. It explores management in a broader context, looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from strategic management to international HRM.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Henley Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
For more information on how the MSc in Marketing & International Management at Henley Business School degree can help lead to professional qualifications from the CIM please contact firstname.lastname@example.org.