Julia Massey

Julia Massey (MBA, 1992), Chief Operating Officer, Nicole Farhi

Julia has over 20 years experience working in the retail, sport, fashion and luxury sectors based in the UK and USA.
An Economics and Geography graduate, she started her career with retailer Marks & Spencer working in store management. She then moved in to management consultancy working for PA Consulting Group in their Strategy Division. PA sponsored Julia to study for a MBA full time at Henley Business School.

She subsequently moved to Reebok’s International HQ in London reporting to the President with responsibilities for strategic planning and marketing intelligence operating closely with wholly owned subsidiaries and independent distributors.
A move to Reebok’s global HQ in Boston USA followed, to lead the worldwide growth-categories of watches, sunglasses and fitness equipment, securing world class licensees/partners, developing performance products and innovative marketing plus effectively operating in a matrix organisation with operating sales units worldwide.

Upon returning to the UK ten years later Julia joined Pentland Brands (Speedo, Berghaus, Canterbury, Mitre, Ted Baker, Lacoste footwear and Red or Dead) as Director of Licensing working closely with Speedo, where she developed new businesses including waterproof MP3 players and wetsuits. She was promoted to Managing Director of the British fashion brand Red or Dead and for six years managed and grew the fully licensed business operating in footwear, clothing and eyewear with both retail, wholesale and e-tail sales.

Currently Julia is COO of Nicole Farhi based at its HQ above flagship store in Mayfair London. She leads a talented team working closely with owner and Creative Director Maxine Hargreaves-Adams daughter of John Hargreaves founder and owner of Matalan. The business comprises of women’s and men’s ready to wear plus a homeware offering, retail stores, concessions in Harvey Nichols and e commerce web site.

Julia is active with Henley Business School being a member of the Henley special interest group in Marketing and a committee member of Henley’s Women in Leadership forum. She is an advisor to the Fashion Innovation Agency (LCF), working with designers and brands to leverage their IP assets and business models to create new growth opportunities. She also is a speaker at London College of Fashion’s executive MBA programme.

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