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Coaching mini courses: Marketing your Coaching Business


100-day online course – Marketing your Coaching Business

This convenient mini-course allows you to develop the key skills to successfully market your own coaching practice. An online programme that combines the tools you need to expand your marketing knowledge with reflective and practical exercises to solidify your learnings and take your coaching business to the next level.

“What’s important is that you can effectively articulate what coaching is and how it adds value”
Michael Beale - Programme Author
Programme contents

The course consists of 25 video recordings, with written guidance, exercises and key ‘takeaways’ that cover the fundamentals of the marketing, branding and selling of your coaching services.

We recommend that for each of the programme sections you spend one day on each of the following tasks:

  • Watching the video resources and collating key learnings
  • Reading the exercises and gathering data
  • Completing the related exercises
  • Taking time to reflect on what you have learned from each of the programme sections and how this informs the development of your own coaching business

The online course is accessible through our interactive learning platform Canvas, you will have 6 months to complete the programme once you have been enrolled onto the system.

“Running a successful coaching practice can lead to both financial and geographical freedom and a tremendous feeling of success and fulfilment in helping your clients to succeed.”
Michael Beale - Programme Author
Programme costs
Booking type and costs
£49 +VAT for Coaching Centre members
£99 +VAT for all other individuals

This programme runs as a purchased service, participants will have access to the learning platform canvas and all course materials within 2 working days following booking completion and payment.

Michael Beale

Michael is a Marshall Goldsmith stakeholder coach and Richard Bandler NLP trainer and coach trainer, and has been running his practice for over 15 years. He specialises in helping his clients 1) start businesses and/or take them to the next level 2) engage and support their stakeholders 3) improve their performance in the key areas that are important to them.

Previously, Michael had 20 years in retail buying, business development, marketing and business strategy. His last corporate role was developing the business strategy for a £billion division in the BT group and he coaches a wide range of clients from subject matter specialists to corporate C-Suite executives and CEOs launching their first businesses. He works and has worked with the Henley Business School on a number of coaching related projects.

You can read more about Michael on LinkedIn or his website NLP

The Henley Centre for Coaching Membership

The Henley Centre for Coaching

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Contact us

Coaching Centre Team

For more information please contact the Coaching Centre Team:

Telephone: +44 (0)1491 418796