Africa is Moving - Henley Alumni Association in the Netherlands Event

Event factfile

Date of event: 21 September 2015
Event ends: 21 September 2015
Price: The event is free of charge for HAAN Members. Non-Members and guests pay a fee of 25 euro per person
Africa is Moving - Henley Alumni Association in the Netherlands Event

Following the financial crisis of 2008, not only western economies are experiencing sluggish growth, also China and the other BRIC countries have cooled down significantly. At the same time, Africa never has been in such a good shape as now: economies are growing at a high pace, middle class is increasing fast, governments are becoming more stable and infrastructures improve rapidly. Front running companies hopped on the African bandwagon and successfully entered the continent. As a result, many other companies are now considering entering Africa or want to accelerate their existing Africa growth plans.


But anyone who is following the news also sees the opposite picture. Headlines on Africa are mostly about terrorist attacks, wars, corruption, violent crime, Ebola, currency risks and extreme poverty. This other reality heavily disrupted companies and countries with as result that many companies are now stuck with lossmaking organizations and sometimes even exited the continent frustrated and disillusioned. The African coin clearly has two sides. There are for sure big business opportunities in Africa in every sector. But, the complications and risks are also big and for real.  

As HAAN we are proud to host this "Do Business in Africa" event with two of our own HAAN members as our speakers. Both are seasoned "Afrikagangers" who will share their experience, knowledge and vision about Africa.

The first section, presented by Sjouke de Vries, will be on how to do business on the African continent. What are the opportunities, typical pitfalls and how to develop a Go-To-Market strategy that addresses both harvesting the opportunities as well as addressing the risks. Sjouke will also briefly address inroads to the Base of the Pyramid, Africa's largest but also toughest market. The second section, presented by Tjalling Wiarda, will go in more depth into the African history, diversity, cultures and demography. He will go in depth into how this impacts business and management in Africa. Tjalling will also provide practical tips on how to navigate in this context.

Programme:  18.30 - 19.00 : Coffee, Tea, Sandwiches
                                 19.00 - 21.00 : Interactive Sessions
                                 21.00 - 22.00 : Networking and Drinks Reception

Register for this exciting event by sending an e-mail to victormensingh@henley.nl before 9 September 2015