Building a Sustainable Competitive Advantage Speakers Panel

Event factfile

Date of event: 20 February 2017
Event ends: 20 February 2017
Building a Sustainable Competitive Advantage Speakers Panel

‘Building a Sustainable Competitive Advantage’ Speakers’ Panel

Monday 20 February 2017

Continuing with the series of speakers’ panels, the Henley Business School, together with the Business Growth Hub and James Cowper Kreston, are hosting a panel on a topic that SMEs find to be a challenge: building a sustainable competitive advantage.

We are pleased to announce ‘Building a Sustainable Competitive Advantage’ which is to be held on Monday 20 February 2017 at Henley Business School room G15, Whiteknights Campus, starting at 6:00pm.

The success of a business depends on its competitive advantage. A business with a competitive advantage is in a good position, but the hard part and the key to long term success is sustaining that initial advantage, since the initial advantage is not sufficient to build a successful business long term. Why? Because copiers, fast followers and imitators both from existing competitors and new entrants appear quickly in most industries so initial advantages can disappear in a blink of the eye.

There are key factors to competing in both high growth and particularly in less attractive industries enable the company to sustain its competitive advantage.

Research points to an initial advantage being sustainable when there is intellectual property such as patents, trade secrets and other IP, there are superior organisation processes, capabilities and resources and importantly the business model is economically viable that is the business will generate and not run out of cash.

The panellists include the following speakers:

- Jon Harrison, Professional Services Director of Fairsail

- Claire Hewitt, MD of PCG System Solutions

- David Courtier-Dutton, Founder and CEO of Soundout

- Dr Jamie Wilson, Founder and CEO of HomeTouch

The panel will address questions like:

- What is the competitive advantage of your value proposition?

- How do you build sustainability into your value proposition?

- To what extent does IP feature in your competitive advantage?

- Why do you believe your value proposition will succeed?

- How do you harness the customer to build your sustainable competitive advantage?

The panel will be preceded by a short talk on ‘the importance of having a sustainable competitive advantage’ by Jurek Sikorski, Executive Director at the Henley Centre of Entrepreneurship, formerly Sales and Marketing Director at various SMEs and a FTSE 100 medical products company and experienced in building competitor advantage for long term growth strategies.

This event will help answer the questions that you’ve always wanted answered and importantly get you connected and networking with participants and peers.

For additional information, including a full agenda, see our flyer here: Building_a_Sustainable_Competitive_Advantage_Speakers_Panel_20_February_2017_Flyer.pdf

Register for this panel on Eventbrite here.

Henley Business School expects that these speaker panels will help make a difference to SMEs in their pursuit of growth and demonstrate that collaboration with the University of Reading can have a transformative effect on SMEs.

The University of Reading is committed to work with the SME community in the Thames Valley Region for mutual benefit.

In partnership with:

Thames Valley Berkshire LEP Business Growth Hub


James Cowper Kreston, a leading firm of accountants and business advisers, with offices in Henley, Newbury, Oxford, London, Reading and Southampton