Henley Business School,
|Date of event:||7 October 2015|
|Event ends:||7 October 2015|
|Price:||£125.00 (Alumni - £90.00)|
Creating a ‘Superfan’ has to be the ultimate goal for all brands. The ultimate customer that is both an advocate and a key influencer.
The Music & Creative industries is a sector that has taken customer and ‘fan’ engagement to new heights, using the power of celebrity talent to create effective brand engagement pushing boundaries and experimenting with new ideas, never standing still.
The ‘power cell’ of personal brand development David Beckham, Jay Z, Zoella, and Dr Dre are driving new business opportunities by leveraging their relationship with their fans, creating new commercial opportunities and revenue streams recognising their own ‘brand value’.
What is the best approach when brands come together in this way? This event will explore the world of ‘engagement’ and the route to creating and retaining a ‘Superfan’ it is perfect for all marketers and brands to attend. You will hear from and engage with senior executives across the creative sector, test your brand strategies and network with key organisations.
We will explore building communities and engagement and how this can stimulate growth for brands. Insights that can be applied no matter what business sector you are in.
The digital era has changed the rules of engagement, brands are increasingly looking to partner with creative talent to capitalise on engagement and the data from these communities. These partnerships can bring significant strategic value to all parties, and are becoming a highly cost efficient engagement vehicle. The creative industries are building expertise around brand partnerships and building communities. How do brands define success and how does this differ from the artist or creative?
Questions, insights and outcomes
Henley is proud to welcome Rafael McDonnell from Creative Artists Agency's (CAA) Music Department, to chair the event.
Olivier Robert-Murphy: Global head of new business – Universal Music Group
Alec Samways : Founder / Managing Partner - Splendid Comms
Richard Marshall Co-CEO of Influence Digital
Professor Jonathan Shalit OBE, Chairman of ROAR Global – representing amongst others Myleene Klass, Tulisa, Lorraine Kelly OBE
Dan Parker: 84 World – Managing Brian McFadden, Sarah Harding, Kimberly Wyatt, Vogue Williams
Dumi Oburota: Disturbing London and DL records – Managing amongst others, Tinie Tempah and Jessie J
Jason Legg: Director, The Physical Network
Kathy Mashadi: Co Founder & Managing Director of Prism Music Group. Kathy also manages The Drifters
Travers Lee: professional musician, entrepreneur, marketer and digital strategist working for Google and Middle East Arts Education programme
Henley Business School,