Henley MBA Preview Day

Event factfile

Date of event: 13 June 2015
Event ends: 13 June 2015
Start time: 09:30
End time: 16:00
Henley MBA Preview Day

The MBA Preview Day will provide you with a flavour of the Henley Executive and Flexible Executive MBA experience.

The MBA Preview Day will take place at our Greenlands campus from 8.30 to 15.00 on Saturday 13 June 2015, and will provide you with a flavour of the Henley MBA experience. 

The event includes an introductory session about the Henley MBA, followed by a taster lecture with Professor Moira Clark, titled "Changing consumer behaviour: Are we becoming more demanding?".

Moira will discuss changes in consumer behaviour and will explore what these changes really mean to both business and the consumer. The lecture will consider the duality of what changing consumer behaviour looks like and how companies respond to these new demands, through the customer service they provide.

Moira will emphasise the importance of generational issues in customer service, and pose the key question, what makes a ‘perfect’ customer experience? The phenomenon of mis-selling will also be investigated: to what extent are consumers to blame, or are we being manipulated into buying things we don’t really need?

In addition, you will have the chance to meet with a member of the Careers team, to hear how the Henley MBA can help you achieve your career ambitions; and you will have the opportunity to meet members of the Henley alumni, to hear about their experiences. 

Following the event, lunch will be served in our Riverside restaurant, and will be followed by a tour of the Greenlands campus.

For more information, please email: mba@henley.ac.uk

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Contact Us

If you have any questions, please contact us by email at mba@henley.ac.uk or by phone on +44 (0)118 378 7593.

Getting There

Greenlands Campus

Henley Business School,