IDEAFEST Student Business Idea Competition 2016

Event factfile

Date of event: 20 April 2016
Event ends: 20 April 2016
IDEAFEST Student Business Idea Competition 2016

IDEAFEST Student Business Idea Competition
Come and watch the final live at 2pm on Wednesday 20 April.
The final will take place in G10, Henley Business School.
Email to book your place in the audience!

The Henley Centre for Entrepreneurship (HCfE) at Henley Business School (HBS) is to run a competition open to all interested students (undergraduate and postgraduate) at the University of Reading (UoR) to be held during Spring 2016. The competition would be to find the best business idea and finalists would be invited to an event where they will present their idea a panel of judges. This event would also launch the Entrepreneurship Club for students, University of Reading alumni and external interested parties.

About the Competition

The objective of the competition is to encourage participation in entrepreneurship across the student population and in the process promote HCfE across the University and to simultaneously launch the Entrepreneurship Club. It will give students the opportunity to present business ideas that might be able to be commercialised. No prior knowledge of entrepreneurship will be required but students should be interested in pursuing entrepreneurial opportunities and capable of developing business ideas. It will be particularly beneficial for students taking a module in entrepreneurship to consolidate their learning and put theory into practice.


A record number of entries were received for 2016 and applications are now closed.
Five finalists have been selected to present to a judging panel in front of an audience at the final:
Lili Zhao (Big Shake Co) 
Ross Murphy (Build Smart)
Jimmy Zhi Kai Poh/Dingyao/Emeline Chen Yue Xin (Kydra)
Alex Taggart/Josh Hardy (Rush)
Floris Schirmer (Servu)


The panel of judges are:
Tim Brownstone, CEO, KYMIRA
Pete Doyle, Founder & CEO, Social Retail Limited
John Hutchinson, Managing Partner, Pitmans
Norbert Morawetz, Lecturer in Entrepreneurship, HCfE
Jurek Sikorski, Business Development Lead & Executive in Residence, HCfE
Jenny Tooth CBE, CEO, UKBAA
In addition to the panel judging the presentations there will be an audience poll.
The winner and runners-up will be announced immediately after the judging and prizes will be presented by John Hutchinson, Managing Partner at Pitmans.


Fellow students are being invited to join the audience and support the finalists.
The final will take place at 2pm, in G10 of the Henley Business School at Whiteknights campus.
Please contact to book your place at the final.


The competition is sponsored exclusively by Pitmans LLP.



The links to third party websites are provided solely for your convenience. Although we have made every effort to check the validity of these websites we neither have control nor take responsibility for these or their content
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Contact Us

If you have any questions, please contact Jurek Sikorski by email at or by phone on +44 (0)118 378 8188.

Getting There

Henley Business School, Whiteknights Campus

University of ReadingReadingBerkshireRG6 6UD