IRC Seminar: Designing Value within the Digital Economy

Event factfile

Date of event: 29 April 2020
Event ends: 29 April 2020
Start time: 12:30
End time: 14:00
Price: Free
IRC Seminar: Designing Value within the Digital Economy

Time: 13:00-14:00

Lunch: 12:30

Location: G04, Henley Business School, Whiteknights

Registration: Free

Presenter: Prof. Chris Speed - Chair of Design Informatics at the University of Edinburgh


In this talk, Chris will extend the concepts of value within a digital economy and use design case studies to explore how values can be associated with the flow of data, and the cocreation of value. Understanding value within digital economies is now a challenge for any organisation, as the representation of value is no longer restricted to money, but to the values that a product or a service means to the consumer according to the data that is exchanged. In this sense, people are not only using money to buy things that they value, they are using data to co-create value alongside social, political and environmental values. Designing the flow of data can better support organisations ability to anticipate how the values that are associated with products and services can be better articulated. With data travelling between an organisation, the internet and the consumer, value in the digital economy can be understood to be co-produced and a host of new values are brought into play. Mediated by algorithms and involving potentially hundreds of parties, the term value chain has now largely been superseded by the concept of a constellation, which describes how value is entangled within a complex network of social and environmental connections. The talk will be supported by design case studies from funded projects including the EPSRC funded Tales of Things project, that enabled visitors to museums to attach personal stories to museum artefacts, the AHRC funded Art Casting project that challenged traditional evaluation process by asking visitors to send an artwork to somewhere around the world, and the KASH Cups a collection of RFID augmented ceramic cups that exchange social, economic and cultural value, as well as great coffee.


Prof. Chris Speed, is Chair of Design Informatics at the University of Edinburgh where he collaborates with a wide variety of partners to explore how design provides methods to adapt, and create products and services within a networked society. He is especially favours transgressive design interventions, to help identify and promote the values we care about most, including coffee machines that order their own ethical supplies, hairdryers that ask you to wait for the right time to blow dry your hair, and apps for sham marriages. Chris is co-editor of the journal Ubiquity and co-directs the Design Informatics Research Centre that is home to a combination of researchers working across the fields of interaction design, temporal design, anthropology, software engineering and digital architecture, as well as the PhD, MA/MFA and MSc and Advanced MSc programmes. Chris has an established track record in directing large complex grants with industry partners, being involved in 25 research grants (leading on 10) since 2009 across ESPRC, ESRC and AHRC totalling in excess of £21m. He is currently leading the EPSRC funded OxChain Project (£1.3m), and is Co-I to the EPSRC PACTMAN Project (£1.3m) and part of the £5m PETRAS IoT UK Hub. Chris is Director of the recently funded £6mil (£5.5Mil AHRC & £0.5Mil SFC) Creative Informatics R&D Partnership, one of the nine AHRC funded Creative Industries Clusters. Chris is also a member of the EPSRC Digital Economy PAB.

Getting There

Henley Business School, Whiteknights Campus

University of ReadingReadingBerkshireRG6 6UD