Marketing With Byte(s): Analytics with Attitude

Event factfile

Date of event: 22 November 2013
Event ends: 22 November 2013
Start time: 11:51
End time: 11:51
Marketing With Byte(s): Analytics with Attitude

Henley Business School presents Marketing With Byte(s): Analytics With Attitude as part of its Creative Dynamics series of events for middle and senior executives within the Music & Creative Industries.

Henley Business School presents Marketing With Byte(s): Analytics With Attitude as part of its Creative Dynamics series of events for middle and senior executives within the Music & Creative Industries.

The commercial landscape in all sectors of our economy are now - most would agree - awash with data. For the music and creative sector, the story is the same. Labels, artists, events organisers and retailers are not just drowned in sound, they are also drowning in data. And yet, with a little common sense and effort, with a reasonable pool of data it is possible to apply advanced analytics to uncover the insights needed to help engage with fans either directly or through intermediaries and drive engagement and sales.

Find out more details about the event, including a list of speakers and information about a special Henley alumni rate

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Contact Us

For more information about this event, please contact Lynne Johnston by email at lynne.johnston@henley.ac.uk .

Getting There

Greenlands Campus

Henley Business School,
Greenlands,
Henley-on-Thames
Oxfordshire
RG9 3AU