MBA Preview Day 12th November 2016

Event factfile

Date of event: 12 November 2016
Event ends: 12 November 2016
Start time: 09:30
End time: 16:00
MBA Preview Day 12th November 2016

The aim of the Henley MBA UK Open Day is to provide you with a flavour of the Henley MBA experience. Our November Preview Day will be at our Greenlands campus in the UK on Saturday 12 August 2016 from 08.30 to 15.00.

The day will include a taster lecture from Professor Moira Clark on  Changing consumer behaviour: are we working our customers too hard?" Moira will discuss changes in consumer behaviour and will explore what these changes really mean to both business and the consumer. The lecture will consider the duality of what changing consumer behaviour looks like and how companies respond to these new demands, through the customer service they provide.  

Moira will emphasise the importance of generational issues in customer service, and pose the key question, what makes a ‘perfect’ customer experience? The phenomenon of mis-selling will also be investigated: to what extent are consumers to blame, or are we being manipulated into buying things we don’t really need?

In addition to this, you will have the chance to hear from members of the Henley Alumni about their experiences on and after the programme. We’ll follow the session with lunch in our Riverside restaurant and a tour of the Greenlands campus.

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If you have any questions, please contact us by email at or by phone on +44 (0)118 378 7593.

Getting There

Henley Business School, Greenlands Campus

Henley Business School, Greenlands,Henley-on-ThamesOxfordshireRG9 3AU