MBA Preview Day - Flow and Technology: Being Lost in the Moment

Event factfile

Date of event: 13 January 2018
Event ends: 13 January 2018
Start time: 09:30
End time: 15:00
Price: FREE
MBA Preview Day - Flow and Technology: Being Lost in the Moment

Henley MBA UK Open Day is designed to give you with a flavour of the Henley MBA experience. Our next Preview Day will be at our Greenlands campus in the UK on Saturday 13 January 2018 from 09.30 to 15.00.

MBA Taster Lecture

Our Preview Day will include an interactive taster lecture with Dr. Susan Rose, Associate Professor in Marketing Management - Flow and Technology: Being Lost in the Moment.

The application of technology by consumers, in particular via hand-held devices such as Smartphones, has increased significantly in the past few years. They are used today for a wide range of activities including shopping, banking, information access, map reading, entertainment, and even remote control of devices in our homes such as the heating or lighting. Psychological studies are looking at the effect on our cognitive behaviour as we use these new electronic devices. A recognised cognitive phenomenon is that of “cognitive flow” which refers to an individual becoming totally absorbed mentally whilst engaging in an activity. Whilst the concept was originally applied to activities such as music, sport and the arts, it is now relevant to human behaviour in relation to using the Internet. Absorbed young people using their phones is something we see around us all the time. 

Dr Susan Rose will be talking about her current research work around this interesting phenomenon, how Henley academics investigated the topic and how they are developing a new way of recording the flow experiences of online shoppers.

Programme updates and MBA Alumni Members Q&A
The recruitment team will take you through the details of the different study options available and you will have the chance to meet with Alumni members and ask them about their experience of studying at Henley.

Lunch will be served in the Heyworth Dining Room, overlooking the River, where you will be able to carry on your discussion and reflect on the learning from the day so far.

After lunch the careers team will take you through some of the tools and techniques they use to help you better understand yourself and your strengths.

Campus Tour
Finally there is a chance to look around our beautiful campus, learn a little more of its unique history and see some more of the facilities available to Programme members.

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Contact Us

If you have any questions, please contact us by email at or by phone on +44 (0)118 378 7593.

Getting There

Henley Business School, Greenlands Campus

Henley-on-ThamesOxfordshireRG9 3AU