Purpose before Profits -Transforming Brand Reputation and Customer Experience

Event factfile

Date of event: 13 April 2016
Event ends: 13 April 2016
Start time: 19:30
End time: 22:00
Price: £25 Alumni, £30 Guest, £15 Current Programme Member
Purpose before Profits -Transforming Brand Reputation and Customer Experience

*Booking for this event is now closed. Please email alumni@henley.ac.uk if you have any questions.*

In 2016 the Marketing SIG is showcasing the changing face of the customer, both B2C and B2B.

According to latest research, 70 million people are becoming ‘middle class’ every year; the differentiation between generational expectations is growing; and customers now expect immediacy, omnipresence, and rich interaction.

As these and further changes continue customer experience is more and more being recognised as essential for customer retention. Leading companies are encouraging the idea of what Shell calls ‘purpose before profits’ – achieving sustainable growth by ‘growing a conscience and profiting from purpose’ which involves communicating the brand strategy to all stakeholders.

Join us at Olswang, High Holborn, London, on Wednesday 13 April to hear from Jennifer Layne Duhon, Head of Brand Strategy and Stewardship at Shell. At Shell, Jennifer has championed the customer experience for clients all over the world through the ‘purpose before profits’ mantra. Her passion and focus is on relationships, modelling her approach on three words - ‘relevance, respect, and resolve’.

All alumni are welcome at this interactive event, to hear from Jennifer how companies can protect and grow revenues through transformative brand reputation and customer experience programmes.


  • 18:30 – Arrival, networking and light refreshments
  • 19:00 – Keynote presentation followed by questions and discussion
  • 20:15 – Networking and light refreshments
  • 21:00 – Event close

The standard delegate rate is £30; Henley alumni £25, and current Henley programme members £15. The ticket price includes drinks and light refreshments. Guests and non-alumni are very welcome.

Getting There


90 High Holborn,LondonWC1V 6XX