Henley Business School, Whiteknights Campus
University of Reading
|Date of event:||22 May 2017|
|Event ends:||22 May 2017|
Innovation is often described as the process of translating an idea or invention into a product or service that creates value or for which customers will pay. Arguably, it’s all about finding new ways to solve customer challenges. This happens by seeing the world through the customers eyes and finding creative ways to solve their challenges by utilising the full intellectual capital of the organisation.
Innovation, be it incremental or radical, is more than just developing new products; it is also about improving processes, repositioning of the products and services in the market and reinventing the business model in a way that delivers a competitive advantage.
Building a capability to manage innovation and knowing where and how innovation can be used to strategic advantage is crucial. Putting innovation at the heart of your strategy involves knowing what can be done, what is to be done, the reasons the steps need to happen and how to make it happen.
In today’s rapidly changing world success is determined by innovation and why it is important to put innovation at the heart of the company’s business strategy.
The event will take place on 22 May 2017 in room G10 of the Henley Business School building, Whiteknights campus, 6:00pm.
The panellists include Mihai Ciobanu, CEO of Fresh4cast, Mark Cuddigan, MD of Ella’s Kitchen, and Chris Sykes, Chief Executive of Volume Global.
The panel will address questions including:
- How do you innovate at your company?
- What has been your most impactful innovation?
- What is your innovation strategy?
- How have you created a culture of innovation?
- What role does the customer play in the way you innovate?
- How do you measure innovation?
The panel will be moderated by Jurek Sikorski, Executive Director at the Henley Centre of Entrepreneurship, formerly Sales and Marketing Director at various SMEs and a FTSE 100 medical products company. Jurek is greatly experienced in building competitor advantage for long term growth strategies.
This event will help answer the questions that you’ve always wanted answered and importantly get you connected and networking with participants and peers.
For additional information, including a full agenda, see our flyer here: Speakers_Panel_22_May_2017_Event_Flyer.pdf
Register for this event on Eventbrite here.
Henley Business School expects that these speaker panels will help make a difference to SMEs in their pursuit of growth and demonstrate that collaboration with the University of Reading can have a transformative effect on SMEs.
The University of Reading is committed to work with the SME community in the Thames Valley Region for mutual benefit.
University of Reading