The Henley Partnership - 'Real-World Customer Management - How to Optimise B2b Relationships' with Dr Anne Dibley

Event factfile

Date of event: 13 October 2015
Event ends: 13 October 2015
Start time: 10:30
End time: 17:30
Price: Exclusive to members of The Henley Partnership
The Henley Partnership - 'Real-World Customer Management - How to Optimise B2b Relationships' with Dr Anne Dibley

We’re managing relationships in a world of challenge and competing pressures. As one of the highest-rated Masters level speakers at Henley Business School, Anne looks at how to optimise customer relationships in this environment.

Success in business, “depends largely upon the development of beneficial, lasting relationships with customers” (Brun et al, 2014). It is widely recognised that, in this hyper-competitive world, the quality of your B2b customer relationships can set you apart.

But customer management is becoming more difficult, and it’s hard to demonstrate your added value. And we’re all part of organisations that have many stakeholders, with their interests sometimes distracting the business from satisfying customer needs. In this world of challenge and compromise, it’s about optimising customer relationships. This highly interactive workshop, for senior leaders, will explore ways of optimising B2b customer relationships, using frameworks, tools, and recent research. The importance of key stakeholders, co-creation of value, and B2b customer experience will all be considered. Structured group work and facilitated discussion will enable you to apply practical thinking to the concepts presented. Using a strong ‘real world’, practitioner-oriented view, we will focus on extracting key insights from the day that you will be able to take away and apply in your business.

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For more information please contact Emily Sansom by email at thp@henley.ac.uk or by phone on +44 (0) 1491 418 855.

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Henley Business School, Greenlands Campus

Henley Business School, Greenlands,Henley-on-ThamesOxfordshireRG9 3AU
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