Greenlands Masterclass - The Language of Leadership

Event factfile

Date of event: 10 September 2020
Event ends: 10 September 2020
Start time: 09:30
End time: 16:30
Price: Exclusive to members of The Henley Partnership. *Up to 2 Places*
Greenlands Masterclass - The Language of Leadership


Shhh… Did you know there is a secret Language of Leadership: a secret set of verbal, vocal and physical cues that has remained largely unchanged throughout the course of history; a secret code that still determines who rises to the top in politics and business?

The Language of Leadership combines ancient rhetorical devices with recent breakthroughs in neuroscience and behavioural economics to offer the definitive guide to leadership communication. The Language of Leadership sets out a simple three-step approach to winning minds.

Key Learning Outcomes

We trust that you will find the event relevant, useful and enlightening and that you will leave equipped with:

  • An increased understanding of how language can be used as a tool to engage people or to persuade, influence or change
  • Knowledge of some key and very specific language devices and techniques
  • The confidence and knowledge to incorporate a number of powerful linguistic devices into your everyday communication.

Event Content and Delivery Style

This event will open your eyes to a new way of thinking about communication based on winning over the instinctive, emotional and logical minds.

Within this three-step approach, you will learn a number of linguistic techniques to help you become instantly more influential, inspiring and engaging.

Many of the techniques are startlingly simple: for instance, did you know:

  • People are more likely to be persuaded by an argument that has three parts than four parts (so your product should be ‘cheaper, easier and more reliable’ not ‘cheaper, easier, more reliable and better for the environment’)
  • People are more likely to believe something is true if it rhymes than if it does not rhyme (so ‘we’ve got to seal the deal’ is better than ‘we’ve got to sign the contract’)
  • People are more likely to believe a share price will rise if you speak about it using the metaphor of personification (so ‘the share price jumped’ is better than ‘the share price rocketed’).

This event will include a range of exercises covering the whole breadth of business communication, from emails to interviews, press conferences to presentations, and social media to speeches. Expect a fast-paced, energetic day, jam-packed with different examples from history and contemporary life.

You will never think about communication in the same way again.

Who should attend?

If you are a senior leader/manager and your job requires you to engage, inspire and influence people, then this workshop will help you succeed. It’s particularly suited to those who need to deliver speeches to large audiences or give inspiring oral presentations to groups.

Key words

The primary theme is LEADERSHIP and the secondary theme is ENGAGEMENT.

It is relevant to the development of Influence, Communication, Presentation, Inspiration, Confidence.

THP, The Henley Partnership

Simon Lancaster

Simon Lancaster

Simon Lancaster is one of the world’s top speechwriters. He honed his skills in Whitehall in the late 1990s, working for members of Tony Blair’s Cabinet. After leaving in 2007, Simon went on to set up Bespoke, Britain’s first specialist speechwriting agency. Today he writes speeches for the CEOs of companies such as Unilever, HSBC and InterContinental Hotels, as well as for Olympic gold medallists, television celebrities and rock stars.

He is author of a number of best-selling books on communication including Speechwriting: The Expert Guide (Robert Hale, 2010), Winning Minds: Secrets from the Language of Leadership (Macmillan, 2015) and You Are Not Human: How Words Kill (Biteback, 2018)

Simon regularly appears on the BBC talking about communication and has written for the The Guardian, Daily Mail, PRWeek and GQ. He has a Masters Degree in Mass Communications and is a Visiting Lecturer at Gresham College.

*Per member organisation. “Up to” indicates the maximum number per member organisation, it is not an allocation of places. All places are subject to availability at the time of nomination. Nomination Forms are dealt with on a first come first served basis and a place cannot be booked or held without a fully completed and approved Nomination Form.

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Contact Us

For more information please contact The Henley Partnership Team by email at .

Getting There

Henley Business School, Greenlands Campus

Henley Business School,Greenlands,Henley-on-ThamesOxfordshire