Event factfile

Date of event: 16 May 2019
Event ends: 16 May 2019
Start time: 09:30
End time: 16:30
Price: Exclusive to members of The Henley Partnership *Up to 2 Places*
Unicorns vs Zombies



What’s the secret innovation sauce that allows a ‘unicorn’ start-up like Airbnb to become twice as valuable as the Hilton Hotel group? Unicorns parachutes you into a start-up simulation where you’ll learn the innovation techniques used by managers inside companies including Amazon, Spotify, Netflix and Airbnb: how they think, innovate, make decisions, build teams, engage employees and much more.

You’ll join a ‘pop-up start-up’ team at the start of the day and be ready to launch a new product by the end. Along the way you’ll learn practical tools that can be applied back in your workplace and have an instant impact on performance. Research shows that 50% of today’s largest companies are the ‘walking dead’, unprepared for disruption and will have disappeared within 10 years. Unicorns will give you keys to sustainable relevance.

Key Learning Outcomes

By the end of the event you will have:

  • to help people occupy the breakthrough innovator’s mindset
  • to find the innovation insights that most companies miss
  • to identify high-return/low-risk opportunities
  • to design disruptive innovation questions that no one else is asking
  • great innovators develop breakthrough ideas and select the right ones to pursue
  • to turn ideas into action with experiments that build executive confidence in innovation
  • start-ups build and test proto types 10x faster and more cheaply than corporations
  • to design business models that enable new ideas to be scaled up
  • to pitch like a pro, with lessons from Silicon Valley and Hollywood on how to share ideas that create maximum engagement

Event Content and Delivery Style

The event will be fast paced and highly practical, providing intuitive tools that can be applied immediately after the session.

Content will be a combination of presentation ‘sprints’, live applications of tools and ideas, videos, group discussions, case studies and the sharing of experiences between delegates.

Many of the examples and lessons that Elvin will share come directly from his diverse, hands-on experience working with hundreds of leaders and managers around the world – from Hollywood creatives through to ultra-conservative German insurance executives!

Elvin’s style is best described as a blend of insightfulness, informality, practical applications and fun.

Who Should Attend?

Directors and senior managers from any function who want to increase the agility and performance of their teams and organisations, by thinking and doing innovation in a different way. It will be an advantage if you have previous experience of innovation and learning in this area, as this is an EDGE session.


The primary theme is INNOVATION and the secondary theme is STRATEGY.

It is relevant to the development of Innovation, Creativity, Agility, Change, Ideas, Launch, Teams

THP, The Henley Partnership

Elvin Turner

Elvin Turner2

Elvin Turner has coached hundreds of corporate innovation initiatives around the world – helping leaders and managers overcome the many barriers that they face when trying to turn new ideas into action. His experience extends from working with new and disruptive technology start-ups, through to seasoned leadership teams inside conservative, global institutions.

Elvin is an award-winning consultant and also teaches innovation and entrepreneurship across various global business school programmes. His clients include some of the world’s most innovative organisations in the finance, technology, music, drinks and publishing industries.

*Per member organisation. “Up to” indicates the maximum number per member organisation, it is not an allocation of places. All places are subject to availability at the time of nomination. Nomination Forms are dealt with on a first come first served basis and a place cannot be booked or held without a fully completed and approved Nomination Form.

**The Henley Edge is an initiative designed to bring you new learning, or to showcase emerging insight from the Business School and our partners. Some events provide new content from existing speakers, and others are deliberately experimental. We will also include learning in existing themes or topics that are being delivered in an edgy way. Come along and experience the best of what’s on offer – expect smaller group sizes, more fresh thinking, some challenging sessions and even the opportunity to participate in shaping future learning.

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Contact Us

For more information please contact The Henley Partnership Team by email at thp@henley.ac.uk or by phone on +44 (0) 1491 418 855.

Getting There

Henley Business School, Greenlands Campus

Henley Business School,Greenlands,Henley-on-ThamesOxfordshire