Creative Dynamics

This is a fresh innovative series developed to provide engagement on cutting edge topics impacting the creative sector.

Who should attend these events?

These events are for both SME’s and Corporates and are designed for middle and senior management who are interested in this dynamic sector. If you don’t work in the creative sector you may still find these events extremely useful and you are most welcome to attend.

Upcoming events

Previous events

1. Managing for Disruptive Innovation

The first fundamental challenge when managing for disruption is to grasp how to shape management’s ability to accept, cope with and respond to more violent forms of innovation. For the incumbents it’s key to understand who your disruptors are, and why. Disruptive innovation is across all sectors and the views and case work within the creative sector was most enlightening. 

Whitepaper now available

Speakers included: Professor George Tovstiga, Henley Business School / Matt Wilkinson, Head of Brands at Mirriad / Will Page, Director of Economics at Spotify / Simon Presswell, was Managing Director at Ticketmaster & NBC Universal / Ben Dury, CEO at 7Digital

2. Music & Brand Partnerships

Building brand/fan loyalty and increased monetisation requires a fresh perspective on sustainable music and brand relationships.

Report now available

Speakers included: Helen Gammons, Creative Sector Executive & Programme Director at Henley Business School / Richard Moore, CEO at Capitalise / Ronnie Traynor & Matt Luxon at Vision Artists / Jeremy Summers, Lawyer at Pitmans

3. Building Business Performance through Managing Creativity

 A discussion and focus that provided new insights for HR and innovation led companies in how to harness creativity by first identifying the 'creatives', how the workplace can be challenging, and what motivates them is very different to what impacts others. In the corporate world where one size is often asked to fit all, it can harm the creative flow. Based on the work of Gordon Torr, author of Managing Creative People and ex Worldwide Creative Director for JWT.

Speakers included: Helen Gammons, Creative Sector Executive & Programme Director at Henley Business School / Gordon Torr, author of Managing Creative People and ex Worldwide Creative Director for JWT / Sandie Shaw, Artist and Chair at FAC

4. Marketing with Byte(s) - Analytics with Attitude 

The session examined the variety of roles that data and analytics can play in informing strategic and tactical decision-making and demonstrated specific examples of tools and approaches to drive incremental revenue growth and operational efficiency.

Report now available

Speakers included: Guy Champniss, Associate Prof. of Marketing at Henley Business School / Sir Richard Heygate (keynote speaker) at Oneida Associates / Andrew Grill at IBM (former CEO of Kred.com) / Anna Morrogh at Google Entertainment / David Orman, VP at Kwamecorp Ventures / Colin Strong, MD at GfK / Maria-Alicia Chang at Musicmetric

5. Tuning in - Leadership and Strategy in the Digital Economy

A good strategy starts by asking the right questions. With the music business now so fueled by technology (yet often reluctant to embrace change) what does this say about leadership in the sector?

Speakers included: Gregor Pryor, Partner & Co-Chair at Global Entertainment and Media Industry Group / Ted Cohen, CEO at Tag Strategic / Helen Gammons, Creative Sector Executive & Programme Director at Henley Business School / John Bartleson, Director of Global Marketing at Telefonica Digital / Clive Gardiner, Head of Digital at RNIB / Belinda Boakye, Head of Digital at AEGLive

6. Opportunities in Branded Content 

The workshop discussed branded content strategies and displayed creative work across online and offline channels such as web, TV, movies and music videos. Branded content is a marketing discipline where the UK is now a strong market leader, although paradoxically UK brand owners have been perhaps slow off the mark to embrace this is as a key component of the brand communication mix.

Report expected May 2015

Speakers included: Mark Popkiewicz, CEO at Mirriad / Jeremy Summer, Media Lawyer at Lewis Silkin LLP / Mark Jagger at Upfront Marketing / Victoria Larder, Drama Commissioner at Sky / Ian Irving, Head of Strategy and Co Owner at The Clash Music Group