Professor Mark Casson speaking at the Innovation and the Built Environment Academy (IBEA)

12 November 2013

Professor Mark Casson speaking at the Innovation and the Built Environment Academy (IBEA)

Professor Mark Casson, of International Business and Strategy, will speak at the Innovation and the Built Environment Academy workshop titled ‘Urban Regeneration, new Modes of Specialisation and Urban Production’.

Professor Mark Casson, of International Business and Strategy, will speak at the Innovation and the Built Environment Academy workshop titled ‘Urban Regeneration, new Modes of Specialisation and Urban Production’.

The workshop aim will be to explore the notions of customisation, and small scale production and manufacturing in cities as a viable future possibility. This will be examined in the view of the intense global competition that cities face and where many mature cities have turned themselves into mainly service provides with marginal attention to production and manufacturing. Professor Mark Casson and the other speakers will debate the extent by which specialisation is important to the economy and will focus on the way that advances in technology may affect the way production is organised by seeking new economies of scale and scope in small scale, customised production. 

The workshop will offer a range of speakers including economists, urban planners and technologists to offer the theoretical as well as practical issues relating to the current interplay between production and urban design in cities.

The workshop takes place on Friday 6 December 2013 from 9am – 6pm. For further information and to book onto the workshop click here.

Professor Ram Mudambi will also speak at the workshop.

Contact Image

Contact Us

If you have any questions, please contact Daria Radwan by email at d.m.radwan@henley.ac.uk or by phone on +44 (0) 118 378 6597.