Dr Cristiana R. Lages presented a paper at 17th AMS World Marketing Congress, Peru

12 November 2014

Dr Cristiana R. Lages presented a paper at 17th AMS World Marketing Congress, Peru

Dr Cristiana R. Lages presented a paper titled “The Relationship between Personality and the Creativity of Frontline Employees: Evidence from Services” co-authored with Filipe Coelho (Universidade de Coimbra, Portugal) and Carlos Sousa (Durham University, U.K.) at the 2014 Academy of Marketing Science World Marketing Congress.

Dr Cristiana R. Lages presented a paper titled “The Relationship between Personality and the Creativity of Frontline Employees: Evidence from Services” co-authored with Filipe Coelho (Universidade de Coimbra, Portugal) and Carlos Sousa (Durham University, U.K.) at the 2014 Academy of Marketing Science World Marketing Congress.

This 17th AMS World Marketing Congresswas organised by ESAN Graduate School of Business, Peru. The World Marketing Congress attracted nearly 250 of the world's leading marketing academics. For more information see the website: http://2014wmc.esan.edu.pe/index.php