Dr David Littlewood wins BAM Conference best paper prize

15 September 2014

Dr David Littlewood wins BAM Conference best paper prize

Dr David Littlewood of the School of Marketing and Reputation and the JMCR (and co-author Dr Diane Holt) has won the prize for Best Full Paper in Sustainable and Responsible Business at the British Academy of Management Conference (2014), with their paper entitled "Reaching the underbanked and unbanked in subsistence markets at the nexus of the formal and informal economies" 

Dr David Littlewood of the School of Marketing and Reputation and the JMCR (with co-author Dr Diane Holt) has won the prize for Best Full Paper in Sustainable and Responsible Business at the British Academy of Management Conference (2014), hosted by the University of Ulster and held in Belfast 09-11 September 2014. Their paper, entitled "Reaching the underbanked and unbanked in subsistence markets at the nexus of the formal and informal economies" explored the challenges faced by low income groups in accessing financial services, as well as opportunities for social enterprises and wider responsible businesses to work in these spaces and address these needs. The paper draws particualrly upon research data from Sub-Saharan Africa.