Dr Zella King is mentioned in the Guardian online

13 November 2014

Dr Zella King is mentioned in the Guardian online

Dr Zella King, Executive Fellow within International Business and Strategy, is mentioned in the Guardian online on 11th November 2014.

Dr Zella King, Executive Fellow within International Business and Strategy, is mentioned in the Guardian online in an article titled ‘Networking, but not as you know it: an alternative guide to building contacts’ published on 11th November 2014.

The article focuses on Zella’s argument that you should forget awkwardly exchanging business cards with strangers but that it is better to focus on a small number of key relationships. Her research is discussed in detail in her new book ‘Who is in your Personal Boardroom?: How to choose people, assign roles and have conversations with purpose’.

To read the article in full on the Guardian website click here

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