Anumeha Sah's Winning Poster - Henley Business School Doctoral Researcher Conference

27 November 2015

Anumeha Sah's Winning Poster - Henley Business School Doctoral Researcher Conference

The winning poster (by Anumeha Sah Department of Marketing and Reputation) showcased interdisciplinary research derived from the fields of marketing, consumer psychology and nutrition to provide possible solutions to the obesity epidemic due to consumption of excessive liquid sugar in the form of sweet beverages.

Henley PGR research contributes to a better understanding of changes and challenges faced by the modern world across different business disciplines. The first Henley PGR conference 2015 brought together doctoral researchers and academics from all six research divisions within the Henley Business School. The conference addressed issues related to social and business change, social media, organisational ethics and culture, organisational and financial disclosure and innovation.

The winning poster (by Anumeha Sah Department of Marketing and Reputation) showcased interdisciplinary research derived from the fields of marketing, consumer psychology and nutrition to provide possible solutions to the obesity epidemic due to consumption of excessive liquid sugar in the form of sweet beverages. The research is grounded in self contrual theory self (Markus and Kitayama, 1991) and heuristics and biases (Tversky and Kahneman, 1974). The research aims to identify behaviour change interventions wherein people adopt changes willingly and with pride thus ensuring the sustainability of the behaviour.

Anumeha_Sah__Poster_presentation_submitted_on_13_Nov.pdf