Henley Business School student won a UROP Poster Showcase Award

13 November 2015

Henley Business School student won a UROP Poster Showcase Award

Henley Business School student winner of UROP poster showcase award

Patrik Reichert, a UROP-funded student, was the winner of ‘Heritage & Creativity: Technology’ theme in the Undergraduate Research Poster Showcase event on 11th November 2015 in the University. The project team was led by Dr. Jessica Yang, Associate Professor, with her PhD student Sylvia Siwen Liu as co-investigator, from Business Informatics, Systems and Accounting. Amongst all 54 candidate projects ranged in six thematic research categories set for this competition, this is the only winning team from Henley Business School. The project was entitled 'Corporate financial disclosure on social media’, It aimed to study the use of Twitter for corporate communication of financial information by the FTSE 100 companies. Social media and other emerging information technologies have been increasingly adopted by business organisations to enhance their corporate image and reputation, especially through information dissemination and online engagement with stakeholders.   

The judges were very impressed by the work, and remarked that the outcome from the project demonstrates a “great first step for the future research”.

The UROP scheme gives undergraduate students in the middle years of their degree with the chance to work on real research projects alongside academic researchers, contributing to the creation of knowledge. In the showcase event, Professor Steve Mithen, Deputy Vice-Chancellor, presented the prizes for six winning projects in themescategorised into Heritage and Creativity: Community and Education; Heritage and Creativity: Technology; Prosperity, Resilience and Past; Environment; Food: Security, Environment and Development; and Health.

As one of the winners of UROP scheme at Reading, Patrik will represent University of Reading to present the research project at UROP Annual Conference in Manchester in 2016.

Congratulations to Patrik and his supervisors Dr. Jessica Yang and Sylvia Liu.

For more details about the project see:

http://www.reading.ac.uk/internal/urop2016/archive/2015/detail.aspx?id=477

http://www.reading.ac.uk/internal/urop/urop_home.aspx