Professor Narula gave a talk at the launch of Breakfast with Innovation

7 June 2016

Professor Narula gave a talk at the launch of Breakfast with Innovation

"Strategic alliances and outsourcing in innovation: Relevance and limitations"

On 25 April 2016 Professor Rajneesh Narula gave a talk on "Strategic alliances and outsourcing in innovation: Relevance and limitations". This  took place during a new launch of Breakfast with Innovation at the Universidad Autónoma de Madrid, as part of Accenture Economy and Innovation Management Programme at UAM.

Prof Narula explained the Alliances are 'voluntary agreements between firms', which translates into firms co-operating with each other.  If the alliances are strategic, they are aimed at improving the long-term product/market positioning of firms.  Their limitations are related to various factors such as instability and  failure, government policies and regulations, division of control and responsibilities, incompatibility, lack of trust or unfulfilled expectations.

Innovation, on the other hand, should not always entail outsourcing. Firms must maintain a high level of in-house expertise to monitor external inputs and sources. Outsourcing should only be considered if firms can afford to lose. However, the loss should not affect the competitive advantage of the firm.

Please contact Prof Rajneesh Narula for further information.