The evolution of customer experience

18 April 2016

The evolution of customer experience

Customer experience is a strategic differentiator in any organisation which can lead to a competitive advantage. 

Customer experience is a strategic differentiator in any organisation which can lead to a competitive advantage. Organisations spend a lot of time and effort making the customer experience positive and memorable, but this process starts with staff motivation.

If staff in an organisation are having a positive experience working in the organisation, a positive customer experience will follow. The opposite is also true.

See the full story on the Henley South Africa website