The New B2C vs B2B Cold War in Marketing - Professor Adrian Palmer, The Drum

20 August 2018

The New B2C vs B2B Cold War in Marketing - Professor Adrian Palmer, The Drum

The new B2C vs B2B Cold War in marketing
The Drum

B2B and B2C marketing are often portrayed as two separate areas of the profession, but Professor Adrian Palmer comments that it is not quite as clear-cut as that.

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