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  • Inoculating regret and uncertainty emotions resulting from cognitive dissonance post the purchase to retain customers of luxury brands

Aya Shaban is a first year Doctoral under supervision of Professor Susan Rose and Professor Moira Clark.

Her research interests focus on the effect of using visual sensory enabling technologies on consumers' cognitive effort, affective experience and brand personality perceptions in the online shopping context.

Qualifications and Publications

MSc in Management, University of Southampton (2013)

BSc in Business Administration with concentration in Finance, the American University in Cairo (2012)