Based in the school of Marketing & Reputation in Whiteknights, Bianca Ziegler is a Lecturer in Brand Management, Global Marketing Management and Consumer Behaviour.
Bianca graduated from the University of Mayence in Germany with a degree in Applied Linguistics, and later completed her MBA at the ESB Reutlingen.
Bianca has just recently started her career in academia after spending nearly 15 years successfully working for top tier brands such as Porsche, Citibank and Kia Motors developing, adapting and implementing global strategies to local markets. She brings extensive, hands-on experience to luxury brand management and international marketing strategies.
Prior her current role, Bianca has taught at Oxford Brookes University Events Management, Principles of Marketing (UG and PG) and Luxury Brands Management. She was admitted to the HEA as an Associate Fellow.
- Luxury Brand Management; Brand Management; Experiential Marketing; International Marketing