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Dr Anton Siebert

Lecturer in Marketing

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  • Customer Experience Management, 
  • Customer Journey Design, 
  • Digital Marketing, 
  • Consumer Culture Theory

Dr Anton Siebert is a marketing researcher and educator with expertise in customer experience management, digital marketing, and consumer culture theory.

Dr Anton Siebert earned his PhD in marketing at Newcastle University London. His research has been published in the Journal of Marketing and Consumption, Markets & Culture. He gained professional experience in the finance and media industries.

Consumer Behaviour

This module is designed to provide students with an understanding of the psychological and social factors that influence consumer behaviour before, during and after purchase and consumption in contemporary consumer...

Module code: MMM092