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Dr Outi Lundahl

Lecturer in Marketing

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Specialisms

  • Digital Marketing, 
  • Sustainability, 
  • (Social) media, 
  • Algorithms, 
  • Vaganism

Location

Whiteknights campus, HBS Room 239

Dr. Outi Lundahl aims to understand the role of (social) media, algorithms, (digital) marketing and influencers in shaping consumer culture. Additionally, she is interested in sustainability, veganism and consumer wellbeing.

After having completed my PhD in Marketing at the University of Vaasa, I spent my early career in the Netherlands. My research focuses on understanding the role of (social) media in shaping consumer culture, consumer welfare and sustainability.