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Dr Parisa Baig

Post-Doctoral Fellow in Entrepreneurship

Fellow, UK HEA

Parisa Baig Staff Profile Photo 75nhkvj9a


  • Entrepreneurship, 
  • Entrepreneurial Ecosystems, 
  • Organisational Behaviour, 
  • Institutional Change


Henley Business School building room 240, Whiteknights Campus

Dr Parisa Baig is a Post-Doctoral Fellow in Entrepreneurship at the Henley Business School and is a member of the Henley Centre for Entrepreneurship.

Parisa's doctoral research contributes to the recent debate on the paradox of embedded agency in the field of institutional entrepreneurship. It explored the relationship between institutional entrepreneurship and legitimacy by focusing on the mechanisms that allows an institutional innovation to become a legitimate entity. Parisa's research interests also include entrepreneurship, institutional change, organisational behaviour as well as entrepreneurial ecosystems.

Parisa has presented her research at a number of conferences, such as the British Academy of Management (BAM), Association of Business Historians (ABH) and the European Group of Organisational Studies (EGOS).

Parisa currently teaches on undergraduate programmes in the Business School covering a range of modules, including Business Synthesis, Student Enterprise, Practice of Entrepreneurship and Entrepreneurial Management Venture Project. In addition, she supervises MBA student projects and dissertations.

Reference: Baig, P. (2019) Institutional entrepreneurship and legitimacy: a case of emerging economies. PhD thesis, University of Reading.

Baig, P., and Godley, A. (2019). A new perspective on the paradox of embedded agency: Legitimacy and its acquisition in institutional entrepreneurship. Paper presented at European Group of Organisation Studies Conference, Edinburgh, UK

Baig, P., and Godley, A. (2018). Origins of DP World. The Establishment of Jebel Ali Free Zone (JAFZA). Paper presented at Association of British Historians Conference, Milton Keynes, UK

Baig, P., and Godley, A. (2016). Acquiring Legitimacy in Institutional Entrepreneurship: A Case for Emerging Economies. In 11th European Conference on Innovation and Entrepreneurship (p. 897). Academic Conferences International Limited. Jyväskylä, Finland.

Baig, P., and Godley, A. (2016). Emerging Economies: Legitimacy and Institutional Entrepreneurship. Paper presented at British Academy of Management Conference, Newcastle, UK.