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Dr Phil Davies

Lecturer in Operations Management

IRC Seminar Coordinator
Research Division Lead (BISA)
Department Director of Academic Tutoring (DDAT) for PG Business and Management

Phil Davies


  • Service Operations Management, 
  • Operations Management, 
  • Process Management, 
  • Modularity, 
  • Servitization


G32, Henley Business School, Whiteknights

Dr Phil Davies has over 10 years experience of industrial design and operations management. His professional and academic work covers topics such as: service operations management, service design, modular process design and servitization.

Dr Phil Davies studied for his PhD in Operations Management at the University of Warwick, funded by the EPSRC Industrial CASE Awards and BAE Systems (Land) UK. Prior to his PhD, Phil gained industrial experience as a design engineer for Europac 3D and worked in a range of industries including automotive, aerospace, fashion, medical, television and film, with clients such as Wedgewood, Aston Martin, Pinewood Studios, SSE and RWE. His professional and academic work covers topics such as: service operations management, service design, modular process design, servitization and digitalisation of manufacturing and service organisations with emphasis placed on additive manufacturing and the Internet of Things.

Reference: Davies, P. , Parry, G., Phillips, L. and Ng, I. C. L. (2021) Boundary negotiations: a paradox theoretical approach for efficient and flexible modular systems. International Journal of Operations & Production Management. ISSN 0144-3577 doi:
Reference: Ponsignon, F., Davies, P. , Smart, A. and Maull, R. (2021) An in-depth case study of a modular service delivery system in a logistics context. International Journal of Logistics Management. ISSN 0957-4093 doi:
Reference: Hughes, E., Davies, P. and Parry, G. (2021) Digital servitization and modularity: responding to requirements in use. In: Kohtamäki, M., Baines, T., Rabetino, R., Bigdeli, A. Z., Kowalkowski, C., Oliva, R. and Parida, V. (eds.) The Palgrave Handbook of Servitization. Palgrave Macmillan, pp. 457-469. ISBN 9783030757717 doi:
Reference: Birrell, S. and Davies, P. (2021) Mind the Gap! Can achieving green and efficient rail travel, with a focus on passenger experience, be effectively delivered through service-based contracts? In: AHFE 2021 International Conference, July 25-29, 2021, USA. doi:
Reference: Davies, P. , Parry, G., Ignatius, J., Nguyen, H. and Birrell, S. (2021) Improving productivity through servitization and digital transformation. In: The Spring Servitization Conference 2021, 10-12 May 2021, Birmingham.
Reference: Davies, P. , Parry, G., Alves, K. and Ng, I. (2020) How additive manufacturing allows products to absorb variety in use: empirical evidence from the defensive industry. Production Planning and Control. ISSN 0953-7287 doi:
Reference: Godsiff, P., Maull, R. and Davies, P. (2018) Systems behaviour and implications for service-dominant logic. In: Vargo, S. L. and Lusch, R. F. (eds.) The SAGE Handbook of Service-Dominant Logic. Sage. ISBN 9781526402837
Reference: Green, M. H., Davies, P. and Ng, I. C.L. (2017) Two strands of servitization: a thematic analysis of traditional and customer co-created servitization and future research directions. International Journal of Production Economics, 192. pp. 40-53. ISSN 0925-5273 doi:

Service Operations

This module covers key concepts and theories within the area of service operations management. It is designed to introduce students to the particular challenges facing service organisations in an era...

Module code: MM3102

Operations and infrastructure

This module introduces core concepts in the design, management and improvement of operations and supply chains in today’s organisational context.The module aims to develop deeper knowledge and critical understanding of...

Module code: DM2003