Specialisms
- Leadership and New Technologies (Industry 4.0) as Enablers of Value Creation
Areas of Interest: New technologies in Marketing, Sales and Governance (IoT, Robotics, A.I,); Sales Management and Planning; Strategic Marketing; General Management; Business Strategies and B2B, B2C (retailers) strategies and general management.
After more than 25 years in industry in Brazil and England and having finished my MSc in Strategic Marketing in 2007, I've decided to deepen my knowledge of the impact that new technologies are having in decision making (mainly at Board Level) and in the valorization of companies that are implementing digitalisation over time.
I've been teaching Marketing and Sales and Leadership for MBAs and Masters students part-time for 13 years, in England at the University of Hertfordshire and in Brazil at FAAP and Business School Sao Paulo.
Qualifications and Publications
BA in IESA, Brazil
MBA in Faculdade Getúlio Vargas, Brazil
MSc Strategic Marketing University of Hertfordshire UK
Professional Management Diploma in University of California Irvine U.S.A
Up to 25 years of professional experience in senior managerial positions in Marketing and Sales
Collaboration carrying out research and writing for the book Talent Management: Cases and Commentary by Eddie Blass. UK 2008. ISBN-10: 0230224199 | ISBN-13: 978-0230224193
Specialisms
- Leadership and New Technologies (Industry 4.0) as Enablers of Value Creation