Amr Al Khateeb

PHD Student

Amr Al Khateeb

Amr Al Khateeb

Academic Area(s): Marketing & Reputation
Supervisor(s): Dr Cristiana Raquel Lages, Professor Emerita Susan Rose
Research Topic(s): The Impact of Country of Origin and Consumer Affinity on Consumer-Based Brand Equity
a.alkhateeb@pgr.reading.ac.uk