André graduated from Staffordshire University in 1996 with a BA (Hons) in Design. He went on to work for a number of design agencies, culminating in a role as New Media Designer for IBM where he worked on large scale web-related projects for multinational companies such as BA and HSBC.
In 2002 André joined the ICMA Centre at the University of Reading with responsibility for designing and delivering a suite of distance learning materials. He added Digital Solutions Manager and then Brand Manager to his role and in 2012 joined Henley Business School as Head of Digital Engagement.
He now leads the Brand, Digital and Content teams.