Dr Andrew Hull is a Lecturer in International Business and Management at Henley Business School. He is Programme Area Director for Business and Management undergraduate programmes and currently teaches statistics and strategy. He is a chartered accountant and before pursuing an academic career, he worked in retail organisations in both the United Kingdom and Australia. In his various roles, he helped the business maximise its performance and was involved in strategy, decision support, management reporting and accounting. His research focuses on similar topics - business performance management and measurement. He is currently investigating how large multi-site retailers managed their performance during the 20th century.