Anumeha Sah

PHD Student

Anumeha Sah

Anumeha Sah

Academic Area(s): Marketing & Reputation
Supervisor(s): Professor Carola Hillenbrand, Dr Julia Vogt
Research Topic(s): When sugar becomes salient - Exploring the effects of salience, non-conscious motivation and self/other decisions on health halos of fruit juices
a.sah@pgr.reading.ac.uk

Anumeha Sah

Anumeha is interested in sustainable behaviour change towards healthier consumption of food and beverages. Her multidisciplinary research brings together fields of marketing, psychology and nutrition to provide possible solutions to the obesity epidemic arising due to excessive consumption of liquid sugar. The research attempts to understand the perceptions of individuals regarding the health halos of fruit juices while making self/other consumption choices. Anumeha’s research focusses on non-conscious motivational routes to influence the behaviour and choices of individuals.

Prior to starting her PhD at Henley Business School, Anumeha worked at the marketing department of London Business School, UK as an academic researcher. She has worked as an associate lecturer at Bucks New University. She has also worked as a strategy management consultant with ­Kurt Salmon Associates Technopak and as an executive officer at the Confederation of Indian Industry, India.

Anumeha holds a bachelor’s degree (major –food and nutrition) with distinction from Govind Ballabh Pant University of Agriculture and Technology, Pantnagar, India. She pursued management studies from NIFT Delhi, India.

Academic activities

Conference presentations

-        American Marketing Association, San Francisco, USA, 2017.

-        Society for Consumer Psychology, Orlando, USA, 2017.

-        European Social Marketing Association, Espoo, Finland, 2016.

-        European Society for Prevention Research, Berlin, Germany, 2016.

Anumeha’s research has been accepted for presentation at Word Social Marketing Conference, Washington DC, USA 2017 and World Congress for Public Health, Melbourne, Australia 2017.