Anumeha completed her PhD at the Henley Business School in 2018. Her PhD research focused on the effects of salience of information and motivation on perception, self/other decision making as well as behaviour change. This multidisciplinary research, based on concepts from marketing, consumer psychology and nutrition, was designed to provide possible solutions to the obesity epidemic arising due to excessive consumption of liquid sugar.
Her research interests include sustainable behaviour change, behavioural economics, consumer behaviour, consumer psychology, social marketing and experimental research methods.
Prior to her doctorate, Anumeha worked in the London Business School, UK as an academic researcher. She has also worked as a strategy management consultant with Kurt Salmon Associates Technopak, India and as an executive officer at the Confederation of Indian Industry, India. Anumeha holds a bachelor’s degree (major in food and nutrition) with distinction from Govind Ballabh Pant University of Agriculture and Technology, Pantnagar, India. She pursued management studies from NIFT Delhi, India.