Christopher Bartley

PHD Student

Christopher Bartley

Christopher Bartley

Academic Area(s): Marketing & Reputation
Supervisor(s): Professor Moira Clark, Professor Emerita Susan Rose
Research Topic(s): Prospect Theory in the Digital Age: How do Consumers use Electronic Word of Mouth to avoid perceived risk
c.bartley@pgr.reading.ac.uk

Academic Profile

Christopher joined the Department of Marketing and Reputation as a Postgraduate Research Student following a successful career working within Customer Experience and Banking. He formerly held leadership positions within two major multinational retail banks, as well as a CX team management position within a flagship airline. His industry experience spans 13 years - and includes management of sales, marketing, customer experience, CRM, branch banking, area leadership, costs, operational integrity/regulation, financial service sales processes, as well as team, people, and project management. Whilst employed within the banking industry, Christopher was regularly trusted to deputise for senior leaders due to being a consistently high performer.

Christopher is currently researching service failure, resolution, and the barriers experienced by front-line employees. His other interests include customer management, sales development, digital marketing, leadership of service delivery teams and social media. Prior to working within banking and aviation, Christopher was also employed as a Research Assistant on a consumer behaviour research project undertaken for the UK Government.

Qualifications & Publications

International Marketing MSc (Distinction, Sussex)

Marketing BA Hons. (First Class, Portsmouth)

CAM Diploma (Distinction)

CIM Introductory Certificate in Marketing (Graded A & B)