Christos Michael

PHD Student

Christos Michael

Christos Michael

Academic Area(s): Marketing & Reputation
Supervisor(s): Professor Moira Clark, Dr Georgiana Grigore
Research Topic(s): Exploring the consumer-company relationship after negative publicity
c.michael@pgr.reading.ac.uk

Academic Profile

Areas of Interest:

  • Brand Crisis
  • Reputation Management
  • Consumer Behaviour
  • Customer Relationship Management
  • Relationship Marketing

Qualifications & Publications

BSc Business and Management (with Marketing), Brunel University, 2015 (2.1)

MSc Marketing Management, University of Surrey, 2017 (Distinction & Best Student Award)