Professor Carola Hillenbrand

Professor of Organisational Psychology

Professor Carola Hillenbrand

Professor Carola Hillenbrand

Co-Director, the John Madejski Centre for Reputation
Marketing & Reputation
Carola is interested in applying psychological principles to study individual and organisational relationships.Her research interests include:
Engaged Relationships (positive reputations and identities, trust/distrust, supportive behaviour and emotions); Responsible Leadership (decision-making, empathy, corporate responsibility, balancing the needs of stakeholders); Succeeding Through Adversity (resilience, well-being, reputation-recovery)
Carola welcomes PhD applications from students with interest in related areas
EH505, Greenlands campus
+44 (0) 1491 418557
View publications


Carola Hillenbrand is Professor of Organisational Psychology at Henley Business School, Academic Director at the John Madejski Centre for Reputation (JMCR) and Research Division Leader for the School of Marketing and Reputation. Carola’s research aligns the subjects of responsibility, relationships and resilience with human decision-making, behaviours and emotions. She collaborates with faculty in psychology, governance and leadership to develop multidisciplinary, cross-university and international programmes related to long-term behavioural change.

Carola is overseeing a variety of international and large-scale research projects and has, since 2003, advised more than 1000 managers on conducting applied research projects in their own organisations. Her research has won a number of international awards, including the Keith MacMillan Research Price in 2009, and in 2013 the prestigious Jean Perrien Award for Best Paper in Financial Services in Canada and the Emerald Literati Network Highly Commended Paper Award.

Carola is a certified Coach, a licensed NLP Practitioner and a Chartered Psychologist with the British Psychological Society. Prior to joining Henley in 2002, Carola was an international market-research consultant based in Frankfurt where her work covered research into psychological innovation and advertisement across a wide range of products and sectors, covering both qualitative and quantitative research approaches. She continues to work as an adviser with a wide range of industries including service companies, energy companies and consumer good companies.

Programme Delivery

Reputation and Responsibility
Manager as Investigator - MBA module
Quantitative Research Methods - PhD/DBA Programme
Market Research Techniques - MSc Module

Academic Activity

Brooks, C., Sangiorgi, I., Hillenbrand, C. and Money, K. (2018) Why are older investors less willing to take financial risks? International Review of Financial Analysis, 56. pp. 52-72. ISSN 1057-5219 doi:

Finch, D. J., Abeza, G., O'Reilly, N. and Hillenbrand, C. (2018) Organizational identification and independent sales contractor performance in professional services. Journal of Services Marketing. ISSN 0887-6045 doi:

Hillenbrand, C., Money, K. G., Brooks, C. and Tovstiga, N. (2017) Corporate tax: what do stakeholders expect? Journal of Business Ethics. ISSN 1573-0697 doi:

Money, K., Saraeva, A., Garnelo-Gomez, I., Pain, S. and Hillenbrand, C. (2017) Corporate reputation past and future: a review and integration of existing literature and a framework for future research. Corporate Reputation Review, 20 (3-4). pp. 193-211. ISSN 1479-1889 doi:

Day, M., Magnan, G., Hillenbrand, C. and Fawcett, S. (2017) Relational architecture and relational capability: organisational levers to support strategic supplier relationships. International Journal of Procurement Management, 10 (3). pp. 267-289. ISSN 1753-8432 doi:

Brooks, C., Godfrey, C., Hillenbrand, C. and Money, K. (2016) Do investors care about corporate tax? Journal of Corporate Finance, 38. pp. 218-248. ISSN 0929-1199 doi:

Finch, D., Deephouse, D., O'Reilly, N., Massie, T. and Hillenbrand, C. (2016) Follow the leaders? An analysis of convergence and innovation of faculty recruiting practices in US business schools. Higher Education, 71 (5). pp. 699-717. ISSN 0018-1560 doi:

West, B., Hillenbrand, C., Money, K., Ghobadian, A. and Ireland, R. D. (2016) Exploring the impact of social axioms on firm reputation: a stakeholder perspective. British Journal of Management, 27 (2). pp. 249-270. ISSN 1467-8551 doi:

Finch, D., O’Reilly, N., Hillenbrand, C. and Abeza, G. (2015) Standing on the shoulders of giants: an examination of the interdisciplinary foundation of relationship marketing. Journal of Relationship Marketing, 14 (3). pp. 171-196. ISSN 1533-2675 doi:

West, B., Hillenbrand, C. and Money, K. (2015) Building employee relationships through corporate social responsibility: the moderating role of social cynicism and reward for application. Group & Organization Management, 40 (3). pp. 295-322. ISSN 1059-6011 doi:

Ghobadian, A., Money, K. and Hillenbrand, C. (2015) Corporate responsibility research: past – present – future. Group & Organization Management, 40 (3). pp. 271-294. ISSN 1059-6011 doi:

Finch, D., Hillenbrand, C. and Rubin, H. (2015) Proximity, strategic groups and reputation: an exploratory study of reputation in higher education. Corporate Reputation Review, 18 (3). pp. 174-194. ISSN 1479-1889 doi:

Finch, D., Hillenbrand, C., O’Reilly, N. and Varella, P. (2015) Psychological contracts and independent sales contractors: an examination of the predictors of contractor-level outcomes. Journal of Marketing Management, 31 (17-18). pp. 1924-1964. ISSN 1472-1376 doi:

Hillenbrand, C. and Money, K. G. (2015) Unpacking the mechanism by which psychological ownership manifests at the level of the individual: a dynamic model of identity and self. Journal of Marketing Theory and Practice, 23 (2). pp. 148-165. ISSN 1069-6679 doi:

Mason, D., Hillenbrand, C. and Money, K. (2014) Are informed citizens more trusting? Transparency of performance data and trust towards a British police force. Journal of Business Ethics, 122 (2). pp. 321-341. ISSN 1573-0697 doi:

Hillenbrand, C., Money, K. and Ghobadian, A. (2013) Unpacking the mechanism by which corporate responsibility impacts stakeholder relationships. British Journal of Management, 24 (1). pp. 127-146. ISSN 1467-8551 doi:

Money, K., Hillenbrand, C., Henseler, J. and da Camara, N. (2013) Exploring unanticipated consequences of strategy amongst stakeholder segments: the case of a European Revenue Service. Long Range Planning, 45 (5-6). pp. 395-423. ISSN 0024-6301 doi:

Money, K., Hillenbrand, C., Hunter, I. and Money, A.G. (2012) Modelling bi-directional research: a fresh approach to stakeholder theory. Journal of Strategy and Management, 5 (1). pp. 5-24. ISSN 1755-425X doi:

Birchall, D., Chanaron, J.-J., Tovstiga, G. and Hillenbrand, C. (2011) Innovation performance measurement: current practices, issues and management challenges. International Journal of Technology Management, 56 (1). pp. 1-20. ISSN 1741-5276 doi:

Hillenbrand, C., Money, K. and Pavelin, S. (2011) Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company: lessons for how good reputations are won and lost. Journal of Business Ethics, 105 (3). pp. 337-356. ISSN 1573-0697 doi:

Money, K., Rose, S. and Hillenbrand, C. (2010) The impact of the corporate identity mix on corporate reputation.Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803 doi:

Money, K. G., Hillenbrand, C., Day, M. B. and Magnan, G.M. (2010) Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39 (5). pp. 761-768. ISSN 0019-8501 doi:

Hillenbrand, C. and Money, K. (2009) Segmenting stakeholders in terms of corporate responsibility: implications for reputation management. Australasian Marketing Journal, 17 (2). pp. 99-105. ISSN 1441-3582 doi:

Money, K., Hillenbrand, C. and Da Camara, N. (2009) Putting positive psychology to work in organisations. Journal of General Management, 34 (3). pp. 21-36. ISSN 0306-3070

Hillenbrand, C. and Money, K. (2007) Corporate responsibility and corporate reputation: two separate concepts or two sides of the same coin? Corporate Reputation Review, 10 (4). pp. 261-277. ISSN 1479-1889 doi:

Hillenbrand, C. and Money, K. (2007) So messen Sie, ob sich Gutes lohnt. Harvard Business Manager. pp. 36-44.

Money, K. and Hillenbrand, C. (2006) Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32 (1). pp. 1-32. ISSN 0306-3070

MacMillan, K., Money, K., Downing, S. and Hillenbrand, C. (2005) Reputation in relationships: measuring experiences, emotions and behaviors. Corporate Reputation Review, 8 (3). pp. 214-232. ISSN 1479-1889 doi:

MacMillan, K., Money, K., Downing, S. and Hillenbrand, C. (2004) Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility. Journal of General Management, 30 (2). pp. 15-42. ISSN 0306-3070

Borg, I. and Hillenbrand, C. (2003) Prognosen als Methode zur Reduktion der Offensichtlichkeit von Umfragebefunden: Ein Pilotexperiment. ZUMA-Nachrichten, 52 (27). pp. 7-19.