Professor Carola Hillenbrand

Professor of Organisational Psychology

Professor Carola Hillenbrand

Professor Carola Hillenbrand

Marketing & Reputation
Carola is interested in applying psychological principles to study individual and organisational relationships. Her research interests include: Engaged relationships (positive reputations and identities, trust/distrust, supportive behaviour and emotions). Responsible leadership (decision-making, empathy, corporate responsibility, balancing the needs of stakeholders). Succeeding through adversity (resilience, well-being, reputation-recovery). Carola welcomes PhD applications from students with interest in related areas
EH505, Greenlands campus
+44 (0) 1491 414557
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Carola Hillenbrand is Professor of Organisational Psychology at Henley Business School, Academic Director at the John Madejski Centre for Reputation (JMCR) and Post-Graduate Research Director for the School of Marketing and Reputation. Carola’s research aligns the subjects of responsibility, relationships and resilience with human decision-making, behaviours and emotions. She collaborates with faculty in psychology, governance and leadership to develop multidisciplinary, cross-university and international programmes related to long-term behavioural change. At the moment, she works towards launching the JMCR’s ‘Changing Behaviours for Good' Programme.

Carola is overseeing a variety of international and large-scale research projects and has, since 2003, advised more than 1000 managers on conducting applied research projects in their own organisations. Her research has won a number of international awards, including the Keith MacMillan Research Price in 2009, and in 2013 the prestigious Jean Perrien Award for Best Paper in Financial Services in Canada and the Emerald Literati Network Highly Commended Paper Award.

Carola is a certified Coach, a licensed NLP Practitioner and a Chartered Psychologist with the British Psychological Society. Prior to joining Henley in 2002, Carola was an international market-research consultant based in Frankfurt where her work covered research into psychological innovation and advertisement across a wide range of products and sectors, covering both qualitative and quantitative research approaches. She continues to work as an adviser with a wide range of industries including service companies, energy companies and consumer good companies.

Programme Delivery

Reputation and Responsibility Manager as Investigator 
MBA module 
Management Challenge and Manager as Investigator MBA module 
Market research techniques MSc module

Academic Activity

Refereed journal papers

West, B., Hillenbrand, C., Money, K., Ghobadian, A. and Ireland, R. D. (2016), Exploring the Impact of Social Axioms on Firm Reputation: A Stakeholder Perspective. British Journal of Management. doi: 10.1111/1467-8551.12153

Ghobadian, A, Money, K & Hillenbrand C (2015). Corporate Responsibility Research: past – present – future. Group & Organization Management, 40(3), 271-294.

West T, Hillenbrand C & Money K (2015). Building Employee Relationships through Corporate Social Responsibility: The Moderating Role of Social Cynicism and Reward for Application. Group & Organization Management, 40(3), 295-322.

Hillenbrand C & Money K (2015). Unpacking the Mechanism by which Psychological Ownership Manifests at the Level of the Individual, Journal of Marketing Theory and Practice,23, 148-165.

Finch D, Hillenbrand C, O’Reilly N and Varella P (2015). Psychological Contracts and Independent Sales Contractor: an examination of the predictors of contractor-level outcomes. Journal of Marketing Management, 31 (17-18), 1924-1964. ISSN 1472-1376 doi: 10.1080/0267257X.2015.1076496

Finch D, Deephouse D, O’Reilly N, Massie T & Hillenbrand C (2015). Follow the leaders? An analysis of convergence and innovation of faculty recruiting practices in US business schools. Higher Education, ISSN 0018-1560 doi: 10.1007/s10734-015-9931-5.

Finch D, O’Reilly N, Hillenbrand C & Abeza G (2015). Standing on the Shoulders of Giants: An Examination of the Interdisciplinary Foundation of Relationship Marketing, Journal of Relationship Marketing, 14(3): 171-196.

Finch D, Hillenbrand C & Rubin H. (2015). Strategic Groups and Reputation: An Exploratory Study of Reputation in Higher Education. Corporate Reputation Review, 18(3).

Mason D, Hillenbrand C & Money K (2014). Are informed citizens more trusting? Transparency of performance data and trust towards a British police force. Journal of Business Ethics, 122(2), 321-341.

Hillenbrand C, Money K & Ghobadian A (2013). Unpacking the mechanism by which Corporate Responsibility impacts stakeholder relationships. British Journal of Management. 24, 127–146.

Money K, Hillenbrand C, Henseler J & Da Camara N (2012). Exploring unanticipated consequences of strategy amongst stakeholder segment. Long Range Planning, 45, 395-423.

Hillenbrand C, Money K & Pavelin S (2012). Stakeholder-defined Corporate Responsibility for a pre-credit crunch financial service company. Journal of Business Ethics, 105(3), 337–56.

Money K, Hillenbrand C, Hunter I & Money AG (2012). Modelling bi-directional research: a new approach to stake9holder theory. Journal of Strategy and Management, 5(1), 5–24.

Birchall D, Chanaron JJ, Tovstiga G & Hillenbrand C (2011). Innovation performance measurement: current practices, issues and management challenges. International Journal of Technology Management, 56(1), 1-20.

Money K, Hillenbrand C, Day M & Magnan G (2010). Exploring the reputation metaphor in B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39, 761–8.

Money K, Rose S & Hillenbrand C (2010). The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18(3), 197–211.

Hillenbrand C & Money K (2009). Segmenting stakeholders in terms of Corporate Responsibility: implications for reputation management. Australasian Marketing Journal, 17, 99–105.

Money K, Hillenbrand C & Da Camara N (2009). Putting positive psychology to work in organisations. Journal of General Management, 34(3), 21–36.

Hillenbrand C & Money K (2007). Corporate Responsibility and Corporate Reputation: two separate concepts or two sides of the same coin? Corporate Reputation Review, 10(4), 261–77.

Hillenbrand C & Money K (2007). So messen Sie, ob sich Gutes lohnt. Harvard Business Manager, January, 36–44.

Money K & Hillenbrand C (2006). Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32(1), 1–12.

MacMillan K, Money K, Downing S & Hillenbrand C (2005). Reputation in relationships: measuring experiences, emotions and behaviours. Corporate Reputation Review, 8(3), 214–32.

MacMillan K, Money K, Downing S & Hillenbrand C (2004). Giving your organisation SPIRIT. Journal of General Management, 30(2), 15–42.

Case publication

Brooks C, Hillenbrand C & Money K (2015). What Stakeholders Expect from Corporations when it comes to paying tax: Corporate Reputation and Optimal Tax Planning. (March 16, 2015).  Available at SSRN: or also available at SSRN:

 Hillenbrand C, Money K, White J, Zhu R & Ding J (2012). Leadership, decision-making, communication and reputation management lessons from the Sichuan (Wenchuan) earthquake: an authentic Chinese perspective.  ECCH Case Clearing House. 312-206-1.

Book chapters

Hillenbrand D, Money K & Ghobadian A (2015). Corporate Responsibility and Stakeholder Relationship Impact. Chapter 13. Edited by Thomas C Lawton and Tazeeb Rajwani. Routledge Companion to Non-Market Strategies. Routledge.

Money K, Hillenbrand C & Downing S (2011). Reputation in relationships. In Helm S, Liehr-Gobbers K & Storck C (eds) Reputation Management. Heidelberg: Springer, pp. 75–90.

Money K, Money A, Downing S & Hillenbrand C (2007). Relationship marketing and the not-for-profit sector: an extension and application of the commitment–trust theory. In Sargeant A & Wymer W (eds) The Routledge Companion to Nonprofit Marketing. London and New York: Routledge, pp. 28–48.

Research awards

2013     Best Paper Award at the Administrative Sciences Association of Canada (ASAC), Calgary, Alberta, Canada

2013     Jean Perrien Award for Best Paper in Financial Services

2012     Best Paper Award at the Administrative Sciences Association of Canada (ASAC), St. John’s, Newfoundland, Canada

2010     Best Paper Award at the Corporate Reputation, Brand, Identity and Competitiveness conference in Rio de Janeiro, Brazil

2009     Winner of the Keith MacMillan Research Paper Competition, University of Reading, UK

2009     Top five placement in the Academy of Management SIM (Social Issues in Management) thesis competition, Chicago, USA

Selected conference proceedings

Hillenbrand C & Money K (2015). The 3 R’s of Relating. 2nd Annual Conference of the European Philosophical Association of the Study of Emotions. Edinburgh (Scotland), June 2015.

Hillenbrand C & Money K (2015).  Love and Time: An exploration of the limbic connections that underpin feelings of love and their development over time. Workshop on Love and Time. Galilee (Israel), March 2015.

Finch DJ, O’Reilly N, Hillenbrand C, Deephouse DL & Massie T (2014). Hiring Criteria for Business School Faculty: An Empirical Analysis. In Academy of Management Proceedings (Vol. 2014, No1, p.11166).

Hillenbrand C & Money K (2014). Layers of identity and vulnerability. CIARG (Corporate Identity and Reputation Group), Amsterdam, September.

Hillenbrand C & Money K (2014). Identity and resilience. IAAP (International Association of Applied Psychology), Paris, July.

Hillenbrand C, Money K, Vogel B, Varjacic A, Christakou A, Chakrabarti B, Ellis J, Johnstone T, van Reekum C & Saddy D (2013). CEO decision-making and reputation: what issues and processes do CEOs really engage with. Global Reputation Institute Conference, Barcelona, Spain, June.

Finch D, Hillenbrand C, O’Reilly N & Varella P (2013). For love, money and/or self: financial performance drivers and antecedents of retention in independent sales agents. Industrial and Organisational Psychology Conference, Perth, Australia, July.

West B, Hillenbrand C & Money K (2013). Building employee relationships through CSR: the moderating role of social cynicism and reward for application. Industrial and Organisational Psychology Conference, Perth, Australia, July.

Hillenbrand C, Money K & Da Camara N (2013). Avoiding collateral damage from your corporate message. World Marketing Congress, Melbourne, Australia, July.

West B, Hillenbrand C & Money K (2013). Believe it or not: how social axioms impact on customer perceptions of corporate brand reputation. World Marketing Congress, Melbourne, Australia, July.

Magnan G; Day M, Hillenbrand C & Fawcett S. (2013). Architecture’s role in developing Relational Capability: exploring organisational levers to support strategic supplier relationships. CSCMP European Research Seminar (ERS), Amsterdam, May.

Varjacic A, Christakou A, Chakrabarti B, Ellis J, Hillenbrand C, Johnstone T, Money K, van Reekum C & Saddy D (2012). Social influence on the utilisation of reward and punishment in the brains of business leaders. European Federation of Neuroscience Societies (FENS), Barcelona, 14–18 July.

West B, Hillenbrand C & Money K (2012). The impact of social axioms on firm reputation with customers. Administrative Sciences Association of Canada (ASAC), Newfoundland, 9–12 June.

Hillenbrand C, Money K & Da Camara N (2011). The moderating impact of organisational identification on perceived work pressure, burnout and life satisfaction. British Psychological Society Conference, Glasgow, May.

Magnan G M, Day M, Hillenbrand C & Fawcett S E (2011). The architecture of relational capabilities: cultivating relational quality for collaborative advantage. Council of Supply Chain Management Professionals 6th European Research Seminar (ERS), Barcelona, June.

Money K, Hillenbrand C, Brown R, Buckle-Wright O, Da Camara N and Vogel B (2011). How the reputation of leaders and senior leadership teams impact corporate reputation. 15th International Conference on Reputation, Brand, Identity and Competitiveness, New Orleans, 18–20 May.

Rose S, Hillenbrand C and Money K (2011). Exploring customer relationship lifecycles in the development of reputation: the role of corporate branding and corporate reputation building. World Congress of Marketing, Champagne, 19–22 July.

Da Camara N, Money K & Hillenbrand C (2010). The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. International Conference for Relationship Marketing (ICRM), Henley-on-Thames, September.

Hillenbrand C & Money K (2010). Building trust and positive intent among customers and employees through corporate responsibility. Academy of Management Conference, SIM Division, August.

Hillenbrand C, Money K & Pavelin S (2010). Stakeholder-defined corporate responsibility for a pre-credit-crunch financial service company: lessons for how good reputations are won and lost. Academy of Management Conference, SIM Division, August.

Hillenbrand C & Money K (2009). Exploring characteristics of B2B partnerships that can bring societal benefits. Annual Meeting of the Society for Business Ethics, Chicago, August.

Rose S, Hillenbrand C & Money K (2009). Corporate identity and the missing link to corporate reputation. Corporate Branding Conference, Cambridge, UK, August/September.