Associate Professor in the Marketing and Reputation School at HBS at University of Reading and Scholar of the Advanced Institute of Management (U.K.). Previously, worked in the faculty of Loughborough University and the University of Leeds and held visiting positions at National University of Singapore, Boston College, University of Cambridge and Hanken School of Economics. Holds a PhD in Marketing from the University of Warwick (UK).
Her research has received financial support from several bodies, namely EUDOKMA Marie Curie, Banco Santander, Fundação para a Ciência e a Tecnologia, European Institute for Advanced Studies in Management (EIASM), Calouste Gulbenkian Foundation, Warwick Business School, The University of Warwick, Loughborough School of Business and Economics, among others.
Published papers in the Journal of Business Research, Journal of Service Research, Journal of International Marketing, International Marketing Review, European Journal of Marketing, among others. Ad-hoc reviewer for the European Journal of Marketing, Journal of Service Research, Journal of Service Management, British Journal of Management, International Marketing Review, among others.