Faten is a Lecturer in Marketing at Henley Business School. Her key research interests include digital marketing and customer relationship management with a focus on their adoption process and implementation. She believes that businesses need academic inputs for improving their performance in today’s competitive environment. This mainly explains her interests in organisations adoption of information technology and digital marketing in particular.
Having completed her PhD successfully and worked alongside a number of experienced PhD supervisors, Faten welcomes potential doctoral candidates with similar or complementary research ideas. These could be in the areas of relationship marketing, strategic marketing, and digital marketing with an interest in processes and implementation.