Dr Georgiana Grigore

Marketing Lecturer

Dr Georgiana Grigore

Dr Georgiana Grigore

Marketing & Reputation
Specialisms: Corporate Responsibility; Marketing Communications; Relationship Marketing
Greenlands
g.f.grigore@henley.ac.uk

Biography

Dr Georgiana Grigore is a lecturer in marketing. She is also chair of an annual international conference in ‘Social Responsibility, Ethics and Sustainable Business’, which she co-founded in 2012. Her major area of research is in marketing and corporate responsibility concepts and practices, including changes that result from digital media. In the last years, she has published several books, including ‘Corporate Social Responsibility in the Digital Age’ and ‘Corporate Responsibility and Digital Communities’ that explore a contemporary intersection of two fields: corporate responsibility and digital technology. Her publications also include applications of post-psychoanalytic theories to consumer-brand relationships in Marketing Theory, and success in the management of crowdfunding projects in the creative industries in Internet Research. Her research received external funding from Arthur W. Page Center (2014/2015 and 2015/2016) and British Academy/Leverhulme (2017/2019).

Georgiana is also a Senior Fellow of the Higher Education Academy. Her teaching includes corporate responsibility, strategic marketing, marketing management and relationship marketing. Georgiana joined Henley Business School in September 2017 from Bournemouth University, where she was Programme Leader for the Marketing Communications degree.

She completed an EU funded doctorate in Marketing at the Bucharest University of Economic Studies using relationship-marketing theory to examine the impact of corporate responsibility on stakeholders. Prior to her doctorate, she received a master’s degree in Strategic Marketing and a bachelor’s degree in Marketing from the same university. Before her PhD, Georgiana was a marketing specialist and consultant in the retail industry and a trainer for a series of practitioner workshops and marketing and corporate responsibility courses.