Dr Georgiana Grigore

Marketing Lecturer

Dr Georgiana Grigore

Dr Georgiana Grigore

Marketing & Reputation
Specialisms: Corporate Responsibility; Marketing Communications; Relationship Marketing
Greenlands
g.f.grigore@henley.ac.uk

Biography

Dr Georgiana Grigore is a lecturer in marketing. She is also chair of an annual international conference in ‘Social Responsibility, Ethics and Sustainable Business’, which she co-founded in 2012. Her major area of research is in marketing and corporate responsibility concepts and practices, including changes that result from digital media. In the last years, she has published several books, including ‘Corporate Responsibility and Digital Communities’ and ‘Corporate Social Responsibility in the Digital Age’ that explore a contemporary intersection of two fields: corporate responsibility and digital technology. Her publications also include applications of post-psychoanalytic theories to consumer-brand relationships in Marketing Theory, and success in the management of crowdfunding projects in the creative industries in Internet Research. Her research received external funding, including from Arthur W. Page Center (2014/2015 and 2015/2016) and British Academy/Leverhulme (2017/2019).  

Georgiana is also a Senior Fellow of the Higher Education Academy and a Fellow of Chartered Management Institute. Her teaching includes Strategic Marketing (Flexible MBA), Marketing Management (Full-time MBA), Relationship Marketing and Brand Strategy (Online Executive). Georgiana joined Henley Business School in September 2017 from Bournemouth University, where she was Programme Leader for the Marketing Communications degree.

She completed an EU funded doctorate in Marketing at the Bucharest University of Economic Studies using relationship-marketing theory to examine the impact of corporate responsibility on stakeholders. Prior to her doctorate, she received a master’s degree in Strategic Marketing and a bachelor’s degree in Marketing from the same university. Before her PhD, Georgiana was a marketing specialist and consultant in the retail industry and a trainer for a series of practitioner workshops and marketing and corporate responsibility courses. 

Journal Articles

Molesworth, M., Grigore, G., and Jenkins, R., 2017. Games people play with brands: An application of Transactional Analysis to marketplace relationships. Marketing Theory, 1470593117706530.

Hobbs, J., Grigore, G., and Molesworth, M., 2016. Success in the Management of Crowfunding Projects in the Creative Industries. Internet Research, 26 (1), 146-166.  

Grigore, G., Ordeix, E., Rom, J. and Stancu, A., 2016. Special Issue 'New Corporate Social Responsibility Challenges: Sustainability, Social Commitment and Innovation'. Tripodos Journal, 1-110.

Grigore, G., Theofilou, A., Watson, T. and Sthapitanonda, P., 2015. Ethical stakeholder engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK. PRism, 12 (2), 1-12.

Slaughter, S. and Grigore, G., 2015. Exploring the Post-Recession Experiences of the ‘Cocooning’ Consumer: The Importance of Core Values and Rituals. Journal of Promotional Communications, 3 (1), 242-257.

Grigore, G., Abdaless, S. and Meng-Lewis, Y., 2013. The impact of corporate social responsibility on organisational commitment: A study from Romania. Transformations in Business and Economics, 12 (1 A), 332-342.  

Ali, I., Grigore, G., and Ahmad, J., 2012. University teachers` perceptions towards teaching business ethics. Procedia - Social and Behavioral Sciences, 46, 3637-3641.  

Ahmad, J., Ali, I., Grigore, G., and Stancu, A., 2012. Studying Consumers` Ecological Consciousness – A Comparative Study of Romania, Malaysia and Pakistan. Amfiteatru Economic, 14 (31), 65-79.  

Grigore, G., and Stancu, A., 2011. The role of corporate social responsibility in building employer's brand. Transformations in Business and Economics, 10 (2 B), 741-753.  

Grigore, G., 2011. The Business Case of Human Rights. An Evolving Agenda for Corporate Social Responsibility – Book Review. Social Responsibility Review, 1 (2), 61-63.  

Stancu, A., Grigore, G., and Rosea, M., 2011. Consumers’ perceptions towards corporate social responsibility initiatives - A qualitative approach. Transformations in Business and Economics, 10 (2 B), 754-764.  

Anghel, L.D., Grigore, G., and Rosca, M., 2011. Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude. Amfiteatru Economic, 13 (29), 72-85.

Books

Grigore, G., Stancu, A., and McQueen, D. (eds.) 2017. Corporate Responsibility and Digital Communities: an International Approach towards Sustainability. Palgrave.  

Theofilou, A., Grigore, G. and Stancu, A. (eds.) 2016. Corporate Social Responsibility Post Financial Crisis. Palgrave.  

L'Impresa di domani. Innovativa Sostenibile Inclusiva 2016. Parte seconda. Il futuro della CSR: La voce degli esperti internazionali. Bocconi University, Milan: Egea.  

Adi, A., Grigore, G., and Crowther, D. (eds.) 2015. Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited.

Grigore, G., and Stancu, A. (eds.) (2015). Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Publishing. 

Chapters

Grigore, G. and Molesworth, M. 2018. ‘Pouring politics down our throats’: Political CSR communication and consumer catharsis. In: Crowther, D. (ed.) Developments in Corporate Governance and Responsibility, Palgrave.  

Stancu, A., Grigore, G., and McQueen, D. 2017. Corporate Responsibility and Digital Communities: An Introduction. In Corporate Responsibility and Digital Communities (pp. 1-7). Palgrave Macmillan.  

Grigore, G., Molesworth, M. and Farache, F. 2017. When Corporate Responsibility Meets Digital Technology: A Reflection on New Discourses. In: Grigore, G., Stancu, A. and McQueen, D. (eds.) Corporate Responsibility and Digital Communities: an International Perspective towards Sustainability. Palgrave.  

McQueen, D., Stancu, A., and Grigore, G. 2017. Corporate Responsibility, Digital Communities and Sustainability: Concluding Thoughts. Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability, 271.  

Grigore, G., Molesworth, M. and Watkins, R. 2016. New Corporate Responsibility in the Digital Economy. In: Theofilou, A., Grigore, G. and Stancu, A. (eds.) Corporate Social Responsibility Post Financial Crisis. Palgrave.

Grigore, G. and Molesworth, M. 2016. Does Corporate Social Responsibility Mask Business Practices that are Adhiaphoric. In: Change Cohesion Competitiveness. Bocconi University, Milan: Egea.

Grigore, G., Adi, A. and Theofilou, A. 2015. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 221-240.  

Adi, A., and Grigore, G. 2015. Communicating CSR on social media – the case of Pfizer’s social media communications in Europe. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 143-164.  

Adi, A., Grigore, G., and Crowther, C. (2015). Introduction to Corporate Social Responsibility in the Digital Age. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Emerald.  

Grigore, G., Ali, I., and Vontea, A. (2015). Dear employee, are you happy? Investigating the relationship between social responsibility and employees’ life satisfaction. In: Grigore, G., and  

Stancu, A., (eds.) Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Hall Publishing.  

Abdaless, S., Adelopo, I., and Grigore, G. (2015). Financial Crises and Corporate Governance: Understanding the Impacts on Risk Management and Accountability in the UK Local Councils. In:  

Crowther, D., Oubrich, M., Barzi, R. and Abdaless, S., eds. Governance, Accountability and Sustainable Development. Cambridge Scholars Publishing.  

Grigore, G., Stancu, A., and Zaharia, R.M. (2013). Challenges of Integrating CSR into Curricula: An Analysis of the Romanian Educational System. In: Ahmad, J. and Crowther, D., eds. Education and Corporate Social Responsibility. Bingley: Emerald Group Publishing, 223-242.

Grigore, G. (2011). Corporate social responsibility and marketing. In: Crowther, D., and Aras, G., eds., Governance in the Business Environment – Developments in Corporate Governance and Responsibility. Bingley: Emerald Group Publishing Limited, 41-58.

 

Conferences

Grigore, G. 2017. People and corporate responsibility in a globalized world. In the 6th International conference on Social Responsibility, Ethics, and Sustainable Business. HTW Berlin, Germany, 28-29 September 2017  

Ali, I., Ali, M., Grigore, G., Molesworth, M. and Zhongqi, J. 2017. How job insecurity affects expatriate employees’ behaviors? The moderating role of perceived corporate reputation and employee-company identification amid the nationalization of the Saudi job market. In 3rd Cobiir conference, Middlesex University, London, 7-8 September 2017.  

Watkins, R., Molesworth, M. and Grigore, G., 2017. Selling without selling out: Youtube beauty gurus and the emotional labour of tribal entrepreneurship. In: 9th Interpretive Consumer Research Conference 27-28 April 2017 Stockholm, Sweden.  

Alniacik, U., Ahmad, J., Grigore, G., and Stancu, A., 2016. Employees and Corporate Social Responsibility: Investigating the Effect of CSR on Word-of-Mouth and Relationship Commitment. In: 5th International Conference on Social Responsibility, Ethics and Sustainable Business 6-7 October 2016 Bocconi University, Milan.  

Grigore, G., Molesworth, M. and Baden, D., 2016. Business-NGO Relationships in Romania: Individualism, Projectization and Adiaphora in Social Responsibility. In: 14 Biennal ISMD Conference 9-11 August 2016 Lima, Peru.  

Grigore, G., Molesworth, M. and Watkins, R., 2015. Conceptualising digital corporate social responsibility. In: 4th International Conference on Social Responsibility, Ethics and Sustainable Business 8-9 October 2015 Athens.  

Theofilou, A. and Grigore, G., 2015. Businesses and NGOs: Their role in shaping CSR theory and practice. In: The 3rd International CSR Communication Conference 17-19 September 2015 University of Ljubljana, Slovenia  

Grigore, G., and Molesworth, M., 2015. The Manufacture of Emotional Drama in Corporate Social Responsibility. In: 40th Annual Macromarketing Conference - Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice 25-28 June 2015 Quinlan School of Business, Loyola University Chicago. Chicago: Macromarketing Society, 616-637.  

Chang, S., Molesworth, M. and Grigore, G., 2015. Youtube Beauty Brands and the Dynamic Processes of Prosumption. In: 40th Annual Macromarketing Conference - Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice 25-28 June 2015 Quinlan School of Business, Loyola University Chicago. Chicago: The Macromarketing Society, 488-507.  

Ranscombe, E., Theofilou, A. and Grigore, G., 2014. Investigating consumer scepticism towards CSR in the pharmaceutical industry. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business 9-10 October 2014 Blanquerna Universitat Ramon Llull, Barcelona.  

Grigore, G., and Molesworth, M., 2014. The heroes, villains and damsels in distress of social responsibly. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business 9-10 October 2014 Blanquerna Universitat Ramon Llull, Barcelona.  

Molesworth, M., Jenkins, J. and Grigore, G., 2014. Games People Play with Brands: Transactional Analysis and the Market. In: 39th Annual Macromarketing Conference 2014 2-5 July 2014 London, UK. 317-331  

Grigore, G., Molesworth, M. and Anastasios, T., 2014. ‘Instead of spreading information we’ll be spreading hope!’ Socially responsible projects in Romania as episodic, moralistic crusades. In: 13th International Conference on Social Responsibility 30 June-2 July 2014 Bradford, West Yorkshire, UK.  

Grigore, G., Theofilou, A. and Watson, T., 2014. Employees as CSR advocates: The role of scepticism. In: 17th International Public Relations Research Conference 5-9 March 2014 Miami, FL, USA.  

Watson, T., Theofilou, A. and Grigore, G., 2013. Employees as CSR ambassadors: Harnessing scepticism in times of financial uncertainty. In: Euprera Annual Congress 2013 3-5 October 2013 Barcelona, Spain.  

Adi, A. and Grigore, G., 2013. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business 2013. 5-6 September 2013 Bournemouth, UK.  

Adi, A. and Grigore, G., 2012. Pfizer’s social media uses in Europe. In: MediAsia 2012 8-10 November 2012 Osaka, Japan.

Grigore, G., and Adi, A., 2012. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business 5-6 September 2013 Bournemouth, UK.  

Abdaless, S., Adelopo, I. and Grigore, G., 2012. Financial Crises and Corporate Governance: Understanding the Impacts on Risk Management and Accountability in the UK Local Councils. In: 2nd Organisational Governance Conference 14-15 September 2012 Rabat, Morroco.  

Grigore, G., Abdaless, S. and Stancu, A., 2012. Corporate Social Responsibility and Organisational Commitment – A Study from Romania. In: 11th International Conference on Corporate Social Responsibility 8-10 May 2012 Lahti, Finland.  

Grigore, G., University Professors` Perceptions towards Teaching Business Ethics. In: Ali, I., Grigore, G. and Ahmad, J., eds. 4th World Conference on Educational Sciences 2-5 February 2012 Barcelona, Spain.  

Stancu, A., Grigore, G., and Roșca, M., 2011. The Impact of Corporate Social Responsibility on Employees. In: International Proceedings of Economics Development and Research 4-6 November 2011 Kuala Lumpur, 11-17.  

Stancu, A., Grigore, G., and Cepoi, I., 2011. Corporate Foundations and CSR Communication: Evidence from Romania. In: CSR Communication Conference 26-28 October 2011 Amsterdam, Holland.  

Grigore, G., and Stancu, A., 2011. Understanding Employees Responses to Socially Responsible Business Activities: Ways to Enhance Employer`s Brand. In: 10th International Conference on Corporate Social Responsibility 18-20 May 2011 New Orleans, US. 

Grigore, G., and Stancu, A., 2010. Students Attitudes towards Cause-Related Marketing - A Study from Romania. In: CSR and Global Governance 16-18 June 2010 Zagreb, Croatia.  

Reports

Ducu, C., Grigore, G., Horia, C. and Stancu, A., 2012. Good Practices in Social Responsibility Partnerships. A National Analysis of 550 Projects of Social Responsibility projects Implemented through Partnership. Bucharest, Romania: Junior Chamber International. Available from: http://www.actionamresponsabil...  

PhD Students

Mary Longhurst - Corporate social responsibility (CSR) communication in the UK and India: a comparative study of corporate social responsibility (CSR) communication by a sample of multi-national companies (MNCs) in India and the UK

Christos Michael    

Grants

ChaNew corporate responsibilities in the digital economy, British Academy/Leverhulme, Nov 2017-Oct 2019. Awarded  

Ethical stakeholder engagement: Exploring the Relationship between Corporations and NGOs, Arthur W. Page Center, 2014/2015. Awarded and completed.  

Employees as CSR Ambassadors: The role of skepticism, Arthur W. Page Center, 2013/2014. Awarded and completed.

Corporate Social Responsibility and its Impact on Stakeholders: A Relationship Marketing Perspective, European Social Fund, DOESEC, POSDRU/88/1.5./S/55287, 01 Oct 2009. Awarded and completed.  

Chair

Annual International Conference on Social Responsibility, Ethics and Sustainable Business: http://www.csrconferences.org/  

Edited Conference Proceedings

Grigore, G. and Stancu, A., 2017. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 6. ASE Publishing.   

Grigore, G., Stancu, A. and Borgonovi, E., 2016. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 5. ASE Publishing.  

Grigore, G., Stancu, A., Theofilou, A. and Acatrinei, C., 2015. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 4. ASE Publishing.  

Grigore, G., Ordeix, E., Stancu, A., Acatrinei, G., Iamandi, I.E. and Rom, J. 2014. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 3. ASE Publishing.  

Grigore, G., Theofilou, A., Breitbarth, T., Jackson, D., Stancu, D., Ducu, C. and Iamandi, I.E. (2013). Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 2. ASE Publishing.  

Grigore, G., Stancu, A., Ducu, C. and Iamandi, I.E. (2012). Working Papers Series on Social Responsibility, Ethics, & Sustainable Business, Volume 1. ASE Publishing.

Grigore, G. and Crowther, D. (2011). Corporate Governance Crises: Causes, Effects and Solutions, Papers of the 1st Organisational Governance Conference. Corporate Governance Crises: Causes, Effects and Solutions, De Montfort University.