Dr Georgiana Grigore

Acting Director of Studies, Marketing & Reputation

Dr Georgiana Grigore

Dr Georgiana Grigore

Marketing & Reputation
Strategic Marketing; Corporate Responsibility; Marketing Communications; Relationship Marketing
Greenlands
g.f.grigore@henley.ac.uk
+44 (0) 1491 418 879
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Biography

Dr Georgiana Grigore is chair of an annual international conference in ‘Social Responsibility, Ethics and Sustainable Business’, which she co-founded in 2012. Her major area of research is in marketing and corporate responsibility concepts and practices, including changes that result from digital media.

In the last years, she has published several books, including ‘Corporate Responsibility and Digital Communities’ and ‘Corporate Social Responsibility in the Digital Age’ that explore a contemporary intersection of two fields: corporate responsibility and digital technology. Her publications also include applications of post-psychoanalytic theories to consumer-brand relationships or shopping in Marketing Theory, applications of emotional labour to tribal entrepreneurship in Journal of Business Research, applications of institutional logics to emerging consumption practices in Marketing Theory, and success in the management of crowdfunding projects in the creative industries in Internet Research.

Her research has received external funding, including from Arthur W. Page Center (2014/2015 and 2015/2016) and British Academy/Leverhulme (2017/2019). Georgiana is also a Senior Fellow of the Higher Education Academy and a Fellow of the Chartered Management Institute. Her teaching includes Strategic Marketing (Flexible MBA), Relationship Marketing and Brand Strategy (Online Executive). Georgiana joined Henley Business School in September 2017 from Bournemouth University, where she was Programme Leader for the Marketing Communications degree.

PhD Students

Abdullah Basnawi (current) - Using Social Network Sites as Strategic Communication Tool for Non-profit Organisations

Ogeday Celep (current) - Asymmetric Categorisation and Identification Problem in Digital Virtual Consumption

Sylvian Patrick Jesudoss (current) - Quantified Self: A critical analysis of consumption practices in self-tracking technology

Christos Michael (current) - Is co-creation an effective way to overcome negative publicity, or will it lead to unfavourable outcomes?: Exploring consumers’ views

Mary Longhurst (2018) - Corporate social responsibility (CSR) communication in the UK and India: a comparative study of corporate social responsibility (CSR) communication by a sample of multi-national companies (MNCs) in India and the UK

Journal Articles

Ali, I., Ali, M., Grigore, G., Molesworth, M. and Jin, Z. (2019) The moderating role of corporate reputation and employee-company identification on work-related outcomes of job insecurity resulting from workforce localization policies. Journal of Business Research. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2019.02.060

Husain, S., Grigore, G. and Molesworth, M. (2019) 'I once wore an angry bird t-shirt and went to read Qur’an': asymmetrical institutional complexity and emerging consumption practices in Pakistan. Marketing Theory. ISSN 1741-301X doi: https://doi.org/10.1177/1470593118821717

Molesworth, M. and Grigore, G. (2019) Scripts people live in the marketplace: an application of script analysis to Confessions of a Shopaholic. Marketing Theory. ISSN 1741-301X doi: https://doi.org/10.1177/1470593118821725

Mardon, R., Molesworth, M. and Grigore, G., 2018. YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2018.04.017(In Press)

Molesworth, M., Grigore, G., and Jenkins, R., 2017. Games people play with brands: An application of Transactional Analysis to marketplace relationships. Marketing Theory, 1470593117706530.

Hobbs, J., Grigore, G., and Molesworth, M., 2016. Success in the Management of Crowfunding Projects in the Creative Industries. Internet Research, 26 (1), 146-166.

Grigore, G., Ordeix, E., Rom, J. and Stancu, A., 2016. Special Issue 'New Corporate Social Responsibility Challenges: Sustainability, Social Commitment and Innovation'. Tripodos Journal, 1-110.

Grigore, G., Theofilou, A., Watson, T. and Sthapitanonda, P., 2015. Ethical stakeholder engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK. PRism, 12 (2), 1-12.

Slaughter, S. and Grigore, G., 2015. Exploring the Post-Recession Experiences of the ‘Cocooning’ Consumer: The Importance of Core Values and Rituals. Journal of Promotional Communications, 3 (1), 242-257.

Grigore, G., Abdaless, S. and Meng-Lewis, Y., 2013. The impact of corporate social responsibility on organisational commitment: A study from Romania. Transformations in Business and Economics, 12 (1 A), 332-342.

Ali, I., Grigore, G., and Ahmad, J., 2012. University teachers` perceptions towards teaching business ethics. Procedia - Social and Behavioral Sciences, 46, 3637-3641.

Ahmad, J., Ali, I., Grigore, G., and Stancu, A., 2012. Studying Consumers` Ecological Consciousness – A Comparative Study of Romania, Malaysia and Pakistan. Amfiteatru Economic, 14 (31), 65-79.

Grigore, G., and Stancu, A., 2011. The role of corporate social responsibility in building employer's brand. Transformations in Business and Economics, 10 (2 B), 741-753.

Grigore, G., 2011. The Business Case of Human Rights. An Evolving Agenda for Corporate Social Responsibility – Book Review. Social Responsibility Review, 1 (2), 61-63.

Stancu, A., Grigore, G., and Rosea, M., 2011. Consumers’ perceptions towards corporate social responsibility initiatives - A qualitative approach. Transformations in Business and Economics, 10 (2 B), 754-764.

Anghel, L.D., Grigore, G., and Rosca, M., 2011. Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude. Amfiteatru Economic, 13 (29), 72-85.

Books

Farache, F., Grigore, G., Stancu, A., and McQueen, D. (eds.) 2019. Responsible People: The Role of the Individual in CSR, Entrepreneurship and Management Education. Palgrave.

Grigore, G., Stancu, A., and McQueen, D. (eds.) 2017. Corporate Responsibility and Digital Communities: an International Approach towards Sustainability. Palgrave.

Theofilou, A., Grigore, G. and Stancu, A. (eds.) 2016. Corporate Social Responsibility Post Financial Crisis. Palgrave.

L'Impresa di domani. Innovativa Sostenibile Inclusiva 2016. Parte seconda. Il futuro della CSR: La voce degli esperti internazionali. Bocconi University, Milan: Egea.

Adi, A., Grigore, G., and Crowther, D. (eds.) 2015. Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited.

Grigore, G., and Stancu, A. (eds.) (2015). Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Publishing.

Chapters

Grigore, G. and Molesworth, M. 2018. ‘Pouring politics down our throats’: Political CSR communication and consumer catharsis. In: Crowther, D. (ed.) Developments in Corporate Governance and Responsibility, Palgrave.

Stancu, A., Grigore, G., and McQueen, D. 2017. Corporate Responsibility and Digital Communities: An Introduction. In Corporate Responsibility and Digital Communities (pp. 1-7). Palgrave Macmillan.

Grigore, G., Molesworth, M. and Farache, F. 2017. When Corporate Responsibility Meets Digital Technology: A Reflection on New Discourses. In: Grigore, G., Stancu, A. and McQueen, D. (eds.) Corporate Responsibility and Digital Communities: an International Perspective towards Sustainability. Palgrave.

McQueen, D., Stancu, A., and Grigore, G. 2017. Corporate Responsibility, Digital Communities and Sustainability: Concluding Thoughts. Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability, 271.

Grigore, G., Molesworth, M. and Watkins, R. 2016. New Corporate Responsibility in the Digital Economy. In: Theofilou, A., Grigore, G. and Stancu, A. (eds.) Corporate Social Responsibility Post Financial Crisis. Palgrave.

Grigore, G. and Molesworth, M. 2016. Does Corporate Social Responsibility Mask Business Practices that are Adhiaphoric. In: Change Cohesion Competitiveness. Bocconi University, Milan: Egea.

Grigore, G., Adi, A. and Theofilou, A. 2015. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 221-240.

Adi, A., and Grigore, G. 2015. Communicating CSR on social media – the case of Pfizer’s social media communications in Europe. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 143-164.

Adi, A., Grigore, G., and Crowther, C. (2015). Introduction to Corporate Social Responsibility in the Digital Age. In: Adi, A., Crowther, D., and Grigore, G. (eds.), Corporate Social Responsibility in the Digital Age. Emerald.

Grigore, G., Ali, I., and Vontea, A. (2015). Dear employee, are you happy? Investigating the relationship between social responsibility and employees’ life satisfaction. In: Grigore, G., and

Stancu, A., (eds.) Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Hall Publishing.

Abdaless, S., Adelopo, I., and Grigore, G. (2015). Financial Crises and Corporate Governance: Understanding the Impacts on Risk Management and Accountability in the UK Local Councils. In:

Crowther, D., Oubrich, M., Barzi, R. and Abdaless, S., eds. Governance, Accountability and Sustainable Development. Cambridge Scholars Publishing.

Grigore, G., Stancu, A., and Zaharia, R.M. (2013). Challenges of Integrating CSR into Curricula: An Analysis of the Romanian Educational System. In: Ahmad, J. and Crowther, D., eds. Education and Corporate Social Responsibility. Bingley: Emerald Group Publishing, 223-242.

Grigore, G. (2011). Corporate social responsibility and marketing. In: Crowther, D., and Aras, G., eds., Governance in the Business Environment – Developments in Corporate Governance and Responsibility. Bingley: Emerald Group Publishing Limited, 41-58.


Reports

Ducu, C., Grigore, G., Horia, C. and Stancu, A., 2012. Good Practices in Social Responsibility Partnerships. A National Analysis of 550 Projects of Social Responsibility projects Implemented through Partnership. Bucharest, Romania: Junior Chamber International. Available from: http://www.actionamresponsabil...

Grants

New corporate responsibilities in the digital economy, British Academy/Leverhulme, Nov 2017-Oct 2019. Awarded

Ethical stakeholder engagement: Exploring the Relationship between Corporations and NGOs, Arthur W. Page Center, 2014/2015. Awarded and completed.

Employees as CSR Ambassadors: The role of skepticism, Arthur W. Page Center, 2013/2014. Awarded and completed.

Corporate Social Responsibility and its Impact on Stakeholders: A Relationship Marketing Perspective, European Social Fund, DOESEC, POSDRU/88/1.5./S/55287, 01 Oct 2009. Awarded and completed.

Chair

Annual International Conference on Social Responsibility, Ethics and Sustainable Business: http://www.csrconferences.org/