Dr Irina Surdu

Lecturer in Strategy and International Business

Dr Irina Surdu

Dr Irina Surdu

Programme Director for BA International Business and Management, and BSc International Business and Finance
By area: Foreign market re-entry, International expansion modes, Organisational learning, Institutions, Emerging market multinationals
142, HBS, Whiteknights
I.Surdu@henley.ac.uk
0118 378 8869

Biography

Dr Irina Surdu specialises in Strategy and International Business with a focus on market entry-exit-re-entry decisions of MNEs. She has recently completed her PhD at the Warwick Business School.

So far, Dr Irina Surdu has published two papers, one in International Business Review and one in the International Marketing Review.

She presented multiple papers at conferences such as AOM, AIB, AIB (UK) and BAM.

Her research won multiple awards at AIB (UK-I) conferences:

  • Palgrave Macmillan Prize for the best competitive paper – “Once bitten, not necessarily shy? The effect of organisational learning and institutional change on foreign market re-entry commitment” AIB UK, London (2016)
  • Neil Hood & Stephen Young prize “Most Original New Paper” - AIB UK, York (2014)
  • Neil Hood & Stephen Young prize “Most Original New Paper”- AIB UK, Birmingham (2013) 

 Irina has taught Strategy, International Business and International Management at Warwick Business School at an undergraduate and postgraduate level, including MBA.

Recently, she has received a Teaching Excellence Certificate from the University of Warwick for her work at the postgraduate level.

 

 

 

 

RESEARCH AND PUBLICATIONS

JOURNAL ARTICLES

Surdu, I. & Mellahi, K. (2016). “Theoretical foundations of equity based foreign market entry decisions: A review of the literature and recommendations for future research”. International Business Review, 25(5): 1169-1184. DOI (10.1016/j.ibusrev.2016.03.001)

Surdu, I., Mellahi, K., & Glaister, K. (2016). "Emerging market multinationals’ international equity-based entry mode strategies: Review of theoretical foundations and future directions". International Marketing Review (forthcoming) DOI (10.1108/IMR-10-2015-0228)

Surdu, I., Mellahi, K., & Glaister, K. (2015). “Learning and institutional change: Implications for foreign market re-entry commitment. Academy of Management Proceedings, 2015 (1), 16808. 

BOOKS

Castellani, D., Narula, R., Nguyen, Q. T. K., Surdu, I. and Walker, J. (2018). Contemporary Issues in International Business: Institutions, Strategy and Performance. Palgrave Macmillan.

TEACHING CASES

Surdu, I. and Mellahi, M. (2017). PSA PEUGEOT CITROËN: Re-entering the United States. Ivey/Publishing. 

RECENT CONFERENCE PAPERS

  • Academy of Management (AOM) conference, Vancouver, 7-11 August 2015 - "Learning and institutional change: Implications for foreign market re-entry commitment" 
  • AIB UK conference, London, 8-10 April 2016 – “Once bitten, not necessarily shy? The effect of organisational learning and institutional change on foreign market re-entry commitment” BEST PAPER AWARD
  • BAM conference, Warwick, 5-7 September 2017 – “Boomerang multinationals? Similarities and differences between emerging and developed foreign market re-entrants” BEST PAPER AWARD