Dr Irina Surdu

Lecturer in Strategy and International Business

Dr Irina Surdu

Dr Irina Surdu

Programme Director for BA International Business and Management, and BSc International Business and Finance
By area: Foreign market re-entry, International expansion modes, Organisational learning, Institutions, Emerging market multinationals
142, HBS, Whiteknights
0118 378 8869
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Dr. Irina Surdu specialises in Strategy and International Business with a focus on market entry-exit-re-entry decisions of MNEs. She is particularly interested in how MNEs make strategic decisions about international markets, such as re-entry. She explores such a theme predominantly from the organisational learning and unlearning perspectives. She has completed her PhD at the Warwick Business School, University of Warwick, UK.

So far, Dr Irina Surdu has published in journals such as Journal of international Business Studies, International Business Review and International Marketing Review.

She presented multiple papers at conferences such as AOM, AIB, AIB (UK) and BAM.

Her research won multiple awards at AIB (UK-I) conferences:

  • EIBA conference, Milan, Italy 13-17 December 2017 - "Back so fast? Empirical evidence on the speed of foreign market re-entry after initial entry and exit" (BEST PAPER AWARD)
  • BAM conference, Warwick, 5-7 September 2017 – “Boomerang multinationals? Similarities and differences between emerging and developed foreign market re-entrants” (BEST PAPER AWARD)
  • AIB UK conference, London, 8-10 April 2016 – “Once bitten, not necessarily shy? The effect of organisational learning and institutional change on foreign market re-entry commitment” (BEST PAPER AWARD)
  • AIB UK conference, York, 10-12 April 2014 - “Back again? Antecedents, outcomes and moderators of foreign market re-entry” (MOST ORIGINAL NEW WORK AWARD)
  • AIB UK conference, Birmingham 21-23 March 2013 – “A study on the re-internationalisation phenomenon” (MOST ORIGINAL NEW WORK AWARD)

Irina has taught Strategy, International Business and International Management at Warwick Business School at an undergraduate and postgraduate level, including Full-time and distance learning MBA.

Recently, she has received a Teaching Excellence Certificate from the University of Warwick for her work at the postgraduate level.



Surdu, I., Mellahi, K., & Glaister, K. W. "Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies". Journal of International Business Studies (forthcoming).

Surdu, I., Mellahi, K., & Glaister, K. (2018). "Emerging market multinationals’ international equity-based entry mode strategies: Review of theoretical foundations and future directions". International Marketing Review, 35(2): 342-359. DOI (10.1108/IMR-10-2015-0228)

Surdu, I. & Mellahi, K. (2016). “Theoretical foundations of equity based foreign market entry decisions: A review of the literature and recommendations for future research”. International Business Review, 25(5): 1169-1184. DOI (10.1016/j.ibusrev.2016.03.001)

Surdu, I., Mellahi, K., & Glaister, K. (2015). “Learning and institutional change: Implications for foreign market re-entry commitment. Academy of Management Proceedings, 2015 (1), 16808.


Castellani, D., Narula, R., Nguyen, Q. T. K., Surdu, I. and Walker, J. (2018). Contemporary Issues in International Business: Institutions, Strategy and Performance. Palgrave Macmillan.


Surdu, I. and Mellahi, K. (2017). PSA PEUGEOT CITROËN: Re-entering the United States. Ivey/Publishing.