Dr Norbert Morawetz

Associate Professor in Entrepreneurship

Dr Norbert Morawetz

Dr Norbert Morawetz

Edith Morley building room 268, Whiteknights campus
+44 (0)7872 414 948


Norbert is a creative business academic and digital entrepreneur. Prior to joining Henley Business School, Norbert built up and ran the largest entrepreneurship programme in the UK at the University of Hertfordshire, for which he received the National Enterprise Educator Award from the UK Higher Education Academy.

He is the founder of Wayra backed web startup Potential.ly, where he fuses psychology and technology to help companies understand their talent better and improve team performance. He previously managed a digital video production company, and founded the collaboration technology company Cuppla.

Norbert holds an MA in Business Administration and Economics from the Karl Franzens University Austria with distinction, and a PhD in Economics from the University of Hertfordshire.

His research focuses on technology entrepreneurship, psychometrics, team analytics, online education and economics of creative industries, especially the film industry.

Programme Delivery

As an Associate Professor in Entrepreneurship he teaches at all levels and looks after the BA Entrepreneurship as UG Programme Director for Entrepreneurship.