Rodrigo is a Lecturer in Marketing at Henley Business School. His key research interests are around digital marketing and online consumer behaviour with a focus on social media, mobile applications, and ecommerce. Prior to joining Henley Business School, Rodrigo was an Assistant Professor in Marketing at Heriot-Watt University Dubai Campus, and the programme director of the MSc. in International Marketing Management with Digital Marketing at the same campus.
Rodrigo holds a PhD in Management, where he looked at the role of immediacy as a determinant of Facebook fan page engagement. He also holds a Master of Research, an MSc. in Strategic Project Management and a BA (Hons) in Marketing. Rodrigo has been invited to deliver workshops and conferences at the SME World Summit and the Social Media Summit. He actively engages with industry in the UK, UAE and Mexico for his research projects and he was awarded best literature review at the Doctoral Colloquium of the Academy of Marketing in 2014.
Rodrigo’s professional experience is around brand management and digital marketing. He has worked for multinationals in FMCG industries and in digital marketing agencies. He has work experience in several South American countries, the UK, France, Spain and the Middle East.