Rodrigo is a Lecturer in Marketing at Henley Business School. His research interests are in digital marketing, online consumer behaviour, social media marketing, social CRM, and applications of AI to marketing.
Rodrigo holds a PhD in Management, where he looked at the role of immediacy as a determinant of Facebook fan page engagement. He also holds a Master of Research, an MSc. in Strategic Project Management and a BA (Hons) in Marketing. Rodrigo has been invited to deliver workshops and conferences at the SME World Summit and the Social Media Summit. He actively engages with industry in the UK, UAE and Mexico for his research projects and he was awarded best literature review at the Doctoral Colloquium of the Academy of Marketing in 2014.
Rodrigo co-authored the book “Essentials of Digital Marketing”. The book provides an engaging introduction to digital marketing to help students and marketing professionals understand the impact of digital channels on marketing operations.
Rodrigo’s professional experience is in brand management and digital marketing. He has worked for multinationals in FMCG industries and digital marketing agencies. He has work experience in several South American countries, the UK, France, Spain and the Middle East.