Dr Irene Garnelo-Gomez

Lecturer in Reputation and Sustainability

Dr Irene Garnelo-Gomez

Dr Irene Garnelo-Gomez

Marketing & Reputation
Sustainable Behaviour; Consumer Behaviour; CSR; Social Marketing
EH 509, Greenlands Campus
+44 (0) 1491 418719
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Dr Irene Garnelo-Gomez is a Lecturer in Reputation and Sustainability. She completed a PhD at the Department of Marketing and Reputation, Henley Business School. For her doctorate she researched the interaction between identity and motivations in sustainable living, trying to understand why individuals are differently motivated to follow sustainable lifestyles depending on the expression of their identity. Her research interests include sustainable behaviour, consumer behaviour, CSR and social marketing.

Prior to her doctorate, Irene obtained a MSc in Sociology at the University of Aberdeen, with a master dissertation focused on consumption of Fairtrade food - comparing patterns of consumption between the UK and Spain. She previously graduated from the University of Leon (Spain) with a BSc in Marketing and Market Research, holding the graduate of the year award in her course.

Journal Articles

Money, K., Saraeva, A., Garnelo-Gomez, I., Pain, S. & Hillenbrand, C. (2017). Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research. Corporate Reputation Review, 20(3-4), 193-211

Conference presentations

2nd International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI), June 2016, Orono, Maine (USA)

29th Annual Conference of the British Academy of Management (BAM), September 2015, Portsmouth (UK)

12th European Sociological Association (ESA) Conference, August 2015, Prague (Czech Republic)

2nd International Marketing Conference, University of Edinburgh Business School, December 2014, Edinburgh (UK)

28th International Congress of Applied Psychology (ICAP), July 2014, Paris (France)