Dr Irene Garnelo-Gomez is a Lecturer in Reputation and Sustainability. She completed a PhD at the Department of Marketing and Reputation, Henley Business School. For her doctorate she researched the interaction between identity and motivations in sustainable living, trying to understand why individuals are differently motivated to follow sustainable lifestyles depending on the expression of their identity. Her research interests include sustainable behaviour, consumer behaviour, CSR and social marketing.
Prior to her doctorate, Irene obtained a MSc in Sociology at the University of Aberdeen, with a master dissertation focused on consumption of Fairtrade food - comparing patterns of consumption between the UK and Spain. She previously graduated from the University of Leon (Spain) with a BSc in Marketing and Market Research, holding the graduate of the year award in her course.